The Drum have announced their finalists for their Search Awards recognising creative thinking, strategy, and technological innovation, setting the standard for best practice. The winners were announced at the Live Awards Show on Thursday, April 28 2022.
Highly Commended: Best Pivot Initiative
Just Global reverse-engineered F5’s marketing conversion rates to find the most valuable areas in their buyer’s journey. With this attribution model enabled, F5’s global marketing efforts across Google Ads could utilize a real-time, value-based bidding method optimized for return on investment.
We produced a 53% lead-to-MQL conversion rate and 77% more net new pipeline growth. The establishment of this process has also allowed F5 to future proof their search strategy by easing their reliance on third-party data and focusing their insights through their own first-party data.
Do you want to make award-winning media campaigns? Contact Just Global!
Just Global is recognized by Campaign Media Awards for our outstanding work with top-tier B2B brands, F5 and Databricks.
This six-part feature highlights how B2B marketers are applying programmatic advertising to achieve performance results.
We’re finalists for Agency of the Year, Rising Star, Best Agency Promotion, Best Limited Budget and Best TV/Video/Audio Campaign.