Just Global Finalist in The Drum Awards for Search

Just Global is honored to be recognized by The Drum’s Search Awards as a finalist in the category for Best Pivot Initiative for our work with F5.

The Drum have announced their finalists for their Search Awards recognising creative thinking, strategy, and technological innovation, setting the standard for best practice. The winners were announced at the Live Awards Show on Thursday, April 28 2022. 

Highly Commended: Best Pivot Initiative

Just Global reverse-engineered F5’s marketing conversion rates to find the most valuable areas in their buyer’s journey. With this attribution model enabled, F5’s global marketing efforts across Google Ads could utilize a real-time, value-based bidding method optimized for return on investment.

We produced a 53% lead-to-MQL conversion rate and 77% more net new pipeline growth. The establishment of this process has also allowed F5 to future proof their search strategy by easing their reliance on third-party data and focusing their insights through their own first-party data.

Do you want to make award-winning media campaigns? Contact Just Global!
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