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Our podcast series lifts the lid on B2B marketing
Being able to stand out from the crowd has never been so important.
By championing the voices of those thinking differently, we aim to equip marketers with the tools they need to gain a lead over the competition, and deliver success. Join some of the best minds in the industry alongside the in-house experts at
award-winning B2B agency, Just Global.
EPISODE 6
Think differently about ABM
Companies that adopt an ABM go-to-market strategy outperform those that don’t. That’s according to research from our guest on this episode, Co-founder and CEO of specialist ABM market research and advisory firm, ForgeX.
It makes sense when you think about today’s expectations of a personalized experience. The challenge lies in adapting ABM to suit your own business needs. This requires some independent thinking.
Join Davis Potter from ForgeX, and our own EVP of Growth, James O’Flaherty, as they take a fresh look at ABM for today’s go-to-market strategies.
They cover:
- what ABM looks like today
- the best areas to be focusing on
- where the market needs to develop
- new models to use to make ABM work for you
- the intersection of demand gen with ABM
- predictions for the future
ForgeX: www.forgex.ai
Just Global’s ABM solution: justglobal.com/just-abm
EPISODE 5,
Building resilience and community
As we build a new definition of the workplace, one thing will be crucial to productivity and success – ensuring people feel a sense of community where they work. This as our host calls it will be ‘the next wave of workplace development’.
Dive into the challenges faced by all people leaders in this episode, featuring two experts proud to be thinking differently. From the rise in burnout, to the shifting attitudes to hybrid working (or required office working), to ways to embrace technology and AI, and the promise of happiness.
Just Global’s Chief People Officer DDS Dobson-Smith is joined by Cara Brennan Allemano from Lattice, one of the world’s best people management platforms, for episode five in our series ‘Reinventing B2B’.
Related links:
Just Global, Global B2B Marketing Agency of the Year: www.justglobal.com
Lattice: www.lattice.com
EPISODE 4
Future-proofing your B2B
72% of business leaders see marketing as not essential to their company’s evolution in 2024 (Gartner). Add to this the speed of emerging technology and swathes of data, and there’s a need for marketing to win over stakeholders and drive growth in the months to come. We see this as a huge opportunity.
Listen in to James O’Flaherty, our own EVP of Growth, chatting about future-proofing a global marketing function with CMO for Global Markets at TCS, Ashish Babu.
In this episode we ask the important questions: how to stay agile in this environment? How to build loyalty? How to prove your worth? How to predict what’s coming? And how to harness AI?
EPISODE 3
The Anatomy Of Analytics
Episode three explores a topic that is so important to all elements of B2B marketing – data.
40% of marketers cite manually wrangling data as their biggest challenge [Marketing Week], and it’s not hard to see why. Our world is now saturated with data, platforms and solutions.
Tune in to hear our own experts, and two of the best in the industry, Emilie Lee, EVP of Analytics at Just Global, and Kat Van Biene, Director of Ad Operations at Just Global, as they tee off on innovative ways to get the most from your data. Including how to recognize good data when you see it, and ways to assess and evaluate the best platforms and solutions for you. Not to mention a sneak peek into what the future holds – think AI and cookies.
Leave feeling like you better understand the anatomy of analytics, and how to make it work for you.
AVAILABLE NOW
'Bringing Sexy Back: Six Ways to Optimize your B2B Marketing Data' produced in partnership with Octane11
Featuring:
- Ways to interrogate your data needs and conduct an audit on your current tech stack.
- The importance of taxonomy and how to establish it.
- How to prioritize Quality Assurance (QA) in your team.
- Establishing an account-level measurement framework to connect brand to demand.
- Expert commentary from – Emilie Lee, EVP of Analytics at Just Global, Kat Van Biene, Director of Ad Operations at Just Global, and Stephany Shelton, Head of Sales and Accounts at Octane 11.
Complete the form below to download the guide now.
EPISODE 2
How Not To Be Boring
For the second episode of our new series we ask an ever important question for B2B marketers, ourselves included – how can we avoid being boring?
We know that 71% of all B2B ads are unlikely to drive any sales impact, because they are unmemorable and lack creativity [LinkedIn B2B Institute]. The B2B industry needs a fresh take on creativity.
Our own VP of Strategy, and in-house creative content expert, Jon Barkworth, is joined in this episode by Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video ad campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the host of the podcast “Death to the Corporate Video.”
Jon and Guy talk about the creative roadblocks faced by the B2B industry today, and innovative ways to break through them, including winning over those around you.
CREATIVE EXAMPLES REFERENCED IN THIS EPISODE
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EPISODE 1
The Devil is in the Data
The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets to achieve, underpinning impact, performance, and revenue.
But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy?
Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.
The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies.
GET A COPY OF BOMBORA’S REPORT BY SUBMITTING THE FORM BELOW
We don’t just talk about reinventing B2B. Check out the sort of award-winning work we do with our clients here.
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