Some of the best minds in the industry join our in-house experts to cover key topics in B2B. These insightful conversations will equip you with the tools to meet targets, gain a lead over the competition, and deliver success.

Our new podcast series lifts the lid on B2B marketing

Being able to stand out from the crowd has never been so important. With marketing departments having to do more with less, everyone needs to think smarter in order to keep delivering success.

That, of course, is easier said than done.

This is why we’re producing this podcast series that promises to deliver a deep dive into B2B marketing – with each episode providing insights, key actionable takeaways, and fresh perspectives on the challenges marketers are facing on a regular basis. Our in-house experts will be joined by a selection of guest speakers, who know their subject matter inside out. 

By bringing together some of the brightest and best minds in the business, we aim to equip marketers with the tools they need to meet targets, gain a lead over the competition, and deliver success.

EPISODE 3

The Anatomy Of Analytics

Episode three explores a topic that is so important to all elements of B2B marketing – data. 

40% of marketers cite manually wrangling data as their biggest challenge [Marketing Week], and it’s not hard to see why. Our world is now saturated with data, platforms and solutions. 

Tune in to hear our own experts, and two of the best in the industry, Emilie Lee, EVP of Analytics at Just Global, and Kat Van Biene, Director of Ad Operations at Just Global, as they tee off on innovative ways to get the most from your data. Including how to recognize good data when you see it, and ways to assess and evaluate the best platforms and solutions for you. Not to mention a sneak peek into what the future holds – think AI and cookies.

Leave feeling like you better understand the anatomy of analytics, and how to make it work for you.

Download the accompanying guide.

Just Global x Octane11 guide to B2B marketing data

AVAILABLE NOW

'Bringing Sexy Back: Six Ways to Optimize your B2B Marketing Data' produced in partnership with Octane11

Featuring:

  • Ways to interrogate your data needs and conduct an audit on your current tech stack.
  • The importance of taxonomy and how to establish it.
  • How to prioritize Quality Assurance (QA) in your team.
  • Establishing an account-level measurement framework to connect brand to demand.
  • Expert commentary from – Emilie Lee, EVP of Analytics at Just Global, Kat Van Biene, Director of Ad Operations at Just Global, and Stephany Shelton, Head of Sales and Accounts at Octane 11.
Complete the form below to download the guide now.

EPISODE 2

How Not To Be Boring

For the second episode of our new series we ask an ever important question for B2B marketers, ourselves included – how can we avoid being boring? 

We know that 71% of all B2B ads are unlikely to drive any sales impact, because they are unmemorable and lack creativity [LinkedIn B2B Institute]. The B2B industry needs a fresh take on creativity.

Our own VP of Strategy, and in-house creative content expert, Jon Barkworth, is joined in this episode by Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video ad campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the host of the podcast “Death to the Corporate Video.” 

Jon and Guy talk about the creative roadblocks faced by the B2B industry today, and innovative ways to break through them, including winning over those around you.

CREATIVE EXAMPLES REFERENCED IN THIS EPISODE

EPISODE 1

The Devil is in the Data

The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets to achieve, underpinning impact, performance, and revenue.  

But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy? 

Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.  

The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies. 

GET A COPY OF BOMBORA’S REPORT BY SUBMITTING THE FORM BELOW

Stay tuned for more content and episodes as we dive into Reinventing B2B.

It's time to connect our experts with your team.