Campaign US has announced the winners for its second annual Media Awards, which celebrates excellence, effectiveness and creative thinking in the media industry. The Media Awards’ 10 categories honor teams and individuals working in media — from the agencies that plan complex strategies to the media companies putting together innovative solutions for advertisers.
Finalist: Best Integrated Storytelling
Databricks was making waves with in the industry as one of Forbes’ “Most Promising Artificial Intelligence Companies.” While the brand was expanding exponentially (currently valued at $38B and anticipated to be the largest IPO in history), they were still lacking brand awareness amongst their key audience – data teams.
Just Global was brought on to develop a strategic plan that would showcase the power of Databrick’s technology, their purpose and their brand values in an engaging and effective way.
Silver: Best Use of Data
Just Global reverse-engineered F5’s marketing conversion rates to find the most valuable areas in their buyer’s journey. With this attribution model enabled, F5’s global marketing efforts across Google Ads could utilize a real-time, value-based bidding method optimized for return on investment.
We produced a 53% lead-to-MQL conversion rate and 77% more net new pipeline growth. The establishment of this process has also allowed F5 to future proof their search strategy by easing their reliance on third-party data and focusing their insights through their own first-party data.
This six-part feature highlights how B2B marketers are applying programmatic advertising to achieve performance results.
We’re finalists for Agency of the Year, Rising Star, Best Agency Promotion, Best Limited Budget and Best TV/Video/Audio Campaign.
As official headline sponsors, Just Global will be spearheading the line-up of esteemed speakers, including presenting alongside UKG, as well as premiering the results of this year’s ABM report.