AI at Just Global
Where Human Insight Meets AI Impact
At Just Global, AI isn’t a trending concept. It’s a capability we’re putting to work every day. From creative development to media optimization and full-funnel measurement, we’re using AI to accelerate insight, sharpen execution, and scale performance. What you’ll find here isn’t hype—it’s a collection of practical ideas, tested tools, and honest takes on where AI delivers value in B2B marketing. This is how we combine our Connected Experience approach with AI to drive smarter strategies and stronger results.
PLAYBOOK
How Should B2B Marketers Get Started with ChatGPT Ads?
Whether you’re a techno futurist, an AI skeptic, or somewhere in between, it’s undeniable that LLMs have upended the way people use the internet. This is especially true in the realm of search. Search engines’ AI-constructed summaries are conspicuous and omnipresent, mandating a new approach for advertisers.
B2B marketers who test ChatGPT Ads early have the most to gain. Read our playbook for practical guidance on getting started in the channel.
THOUGHT LEADERSHIP
Are Marketing Agencies Dead in the AI Era?
Most marketing teams don’t have an AI problem. They have a workflow problem. This piece explains why agencies still matter in the AI era: not as tool operators, but as partners who help brands turn experimentation into clearer operations, better decisions, and healthier marketing teams.
Emilie Lee
EVP, AI & Revenue Analytics
THOUGHT LEADERSHIP
Optimizing Video for
AI Visibility
AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?
Michael Cavanagh
VP, Copy & Content
THOUGHT LEADERSHIP
The AI Driven Future of Product Websites
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.
Jacob Golding
VP, Strategy
THOUGHT LEADERSHIP
Understanding the New Hidden Growth Lever –
AI Answer Engines
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.
Jacob Golding
VP, Strategy
Leveraging AI and Analytics: Transforming Our Analytics Department
At Just Global, we’re reimagining analytics with AI—streamlining reporting, elevating insights, and empowering our team to deliver smarter, faster results. Learn how secure, strategic AI adoption is transforming the way we optimize campaigns, build trust, and drive real business impact.
Will Mather
Director of Analytics & Applied AI
AI and Conceptual Time Under Tension: Smash your PBs. Get the conceptual gains.
Explore how the fitness principle of Time Under Tension offers a powerful metaphor for creative marketing success—and how AI can support, not replace, the human creative process.
Matt Mundy
Associate Creative Director
Don’t go to extremes
A wildly creative cyber security brand campaign
Braving the Cyberwilds wasn’t just a standout campaign. It was award-winning and industry recognized for breaking the mold in B2B cybersecurity marketing. AI played a valuable role behind the scenes. We used it during concept development to explore visual directions, shape character styling, and generate early creative references. In production, AI helped enhance our green screen VFX, allowing us to create rich, immersive environments like arctic wastelands and dense jungles with greater speed and quality. That gave us more time to focus on performance, pacing, and tone.
AI also allowed us to test and refine ideas earlier in the process, which helped us stay closely aligned with both client vision and production realities. It streamlined collaboration across teams and locations, especially during fast-paced shoot timelines. By blending traditional filmmaking craft with the strategic use of AI, we created a campaign that felt fresh, funny, and visually distinctive. The results backed it up with strong engagement, brand lift, and positive response across paid and organic channels.
Content Syndication’s Next Frontier Starts with Intelligence
AI is rewriting the rules of content syndication — and we’re helping our clients stay ahead of the curve. In our latest ebook, Content Syndication’s Next Frontier: The Good, The Bad, The Ugly, we unpack how leading B2B marketers are shifting from outdated volume-based tactics to smarter, signal-led strategies. Built in collaboration with our most trusted syndication partners, the guide shares how AI is helping brands decode real buying intent, target with greater precision, and prioritize quality over quantity. At Just Global, we’re applying these same principles in our client programs. We use AI to map high-intent behaviors, automate content matching, and score leads based on downstream value — not just clicks. If you’re still measuring success in form fills, it’s time to rethink the model. This guide is the place to start.
Ready to turn insights into impact?
Reach out to see how we can accelerate your marketing with intelligence.