B2B Marketing Leaders Forum APAC 2022

Join Just Global at the B2B Marketing Leaders forum APAC

Come hang out (in-person!) with Just Global at APAC’s largest B2B Marketing conference. Now in its seventh year, APAC’s annual gathering of marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 4th and 5th of May, 2022.


This year as Global Brand Partners, we’re sponsoring the Brand track where discussions on the role brand has in sustainable revenue and business growth.  Just Global’s Executive Creative Director APAC, Rob Omodiagbe, and Managing Director APAC, Felippe Diaz, will be moderating discussions with leaders from Proofpoint, FUJIFILM Business Innovation, Xero and Ashurst. 

Session #1: From Funnel to Megaphone

Featuring Dan Smith, GM Marketing, FUJIFILM Business Innovation Australia, Steven Daskalakis, Marketing Director, Workday, Katie Finlayson, Marketing Director, Proofpoint. Moderated by Rob Omodiagbe, Executive Creative Director APAC, Just Global

We investigate the power of branding to create long-term business success. What are the strategies to grow recognition, differentiation, engagement, value, and growth?

Session #2: Brand Case Studies From Xero, Kyndryl & Ashurst

Featuring Penny Elmslie, GM Brand & Community, Xero, Diane Gates, Global CMO, Ashurst, Kimberley Marlay, CMO, Kyndryl. Moderated by Felippe Diaz, Managing Director ANZ, Just Global.

In this session, attendees will hear from Xero on how they built an authentic brand from the inside out and from Ashurst on driving strategic direction.

Never bring a hunch to a data fight!

Featuring Emilie Lee, SVP of Global Analytics

This breakfast keynote session will define how analytics can help marketers in the battle between Brand and Demand Generation.

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