Can you tell us a little bit about your background? Have you always been interested in digital marketing? How did you end up specializing in Media?
I initially started college to pursue chemical engineering and after a couple of years, I made the decision to change to business and marketing. As I was going through the marketing courses at University of Central Florida, I decided to pick up minor courses in Ad/PR and became more interested in advertising. Fast forward after graduation and a position in traditional media, I became more interested in digital marketing and advertising. Worked a couple of years planning recruitment media and moved to Austin to grow and focus on the B2B advertising space.
Digital marketing continues to evolve and adapt with technology – what are the most exciting trends you’re seeing in media today? Where do you see the future of media and digital marketing heading?
The most exciting trend I’ve seen recently is the use of Augmented Reality and VR. As the technology evolves and the push towards more virtual space, I’m excited and interested to see the advertising adaptation but hopefully not full on “Ready Player One.”
Can you tell us more about your girl, Quilliana Grande? Who is she? Does she have a social presence? How did you two meet?
Quilliana Grande was born on 3/21/2019 and is my pet hedgehog! We met at an exotic animal ranch in Kingsbury Texas when she was about 6 weeks old. I had wanted a hedgehog for a while and found this nugget of joy during a visit. Quilliana Grande enjoys snacks, naps, and belly rubs but does not like baths or mani-pedi’s. Her pet parent (me) has been slacking on her social presence, but she occasionally has photoshoots. Follow her @quilliana_grande on Instagram.
How do you like to spend your time outside of work? Do you have any hobbies?
When I’m not working, I like to spend my time camping and try to get as much outdoor time as possible. I’ve gone on about four camping trips in Texas over the past year and looking to have more soon! I’ve recently started to get back into lacrosse with spectating and playing the sport. Recently I took a trip to Washington DC to see the Premier Lacrosse League Championship.
What are some good camping spots in Texas that you would recommend?
My most recent trip was to Lake Somerville State Park in Sommerville, Texas and I really enjoyed the campground. There was a large lake, many hiking trails, and the campground was well maintained. 10 of 10, I would go there again.
A couple of places on my list are Big Bend and Davey Crockett National Forest.
What career advice would you give someone who is looking into breaking into the world that is digital marketing?
Advice that I would give to someone looking to break into digital marketing and advertising world. Be agile, keep up with current trends, and know how marketing and advertising has evolved over the years.
What’s your go-to work playlist?
My go-to work playlists vary greatly! When I need to focus, I’ll put on music such as the Tron soundtrack, when it’s rainy outside I’ll put on a blue playlist (with Stevie Ray Vaughan), upbeat music when I need a mood boost (Don’t Stop Me Now by Queen is a go-to), or classic rock and heavy rock to keep me moving.
Favorite Meme right now:
Not necessarily a meme, but my favorite reels are the “Happy Dog” ones. Now, when I see a dog and just start singing “oh it’s a ha-ppy, a happy dog.”
Any “this is fine” meme!
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