Just Global is delighted to announce the finalists for our third annual, Dick Reed Awards.
Last year the global B2B marketing ecosystem proved yet again that its’ resilience and innovations toward world-changing technology are worthy of the industry’s multi-billion dollar value.
With over 200 media platforms, publishers, data providers and outlets considered, nearly 60 brands have been nominated for award titles across categories for excellence in innovation, collaboration and beyond. The competition this year is fierce with every nominee pushing the bounds of what B2B marketing can do. So, who is going to win?
New to this year, we’ve introduced three “People’s Choice” categories open to public voting! Check out the best of the best in the B2B marketing landscape. Register to watch: March 24.
Subscribe to our channel to watch it on YouTube Live!
Most Committed to Community
These vendor partners provide the greatest impact to their people, partners and communities through charitable and other meaningful extensions of their brand.
BRIDGEGOOD equips student Creatives with career skills required for the 1.8+ million tech job openings expected to be available in the U.S. by 2022 and aims to train 40,000 designers of color by 2030.
COOP is building a diverse movement of upwardly mobile college grads overcoming underemployment through digital skills and peer connections.
Soul Trained is your go-to experts in executive coaching and leadership growth. They help leaders get out of the weeds of their comfort zones and into places that they didn’t even know they needed to go.
Most Inventive Solution
As marketing technology continually evolves, these companies have invented new product offerings within their disciplines that have proven successful for our clients. This award recognizes specific products, services and/or features invented within the past year.
Bombora Publisher Insights (still in Beta) provides deeper understanding of your business audience and creates action for media sales, content marketing, events, audience development, and account management.
Last year, IDG Communications, Inc. — the global expert in technology media, data, and marketing services — acquired the Silicon Valley-based marketing data and intelligence company, KickFire®. KickFire’s first-party intent data and privacy-compliant technology allows B2B marketers to de-anonymize website traffic and tap into first-party purchase intent data to enhance their in-market buyer identification, remarketing, website personalization capabilities, and digital marketing practices. (learn more here)
Bidtellect’s first to market Bombora Contextual tool capitalized on Bombora’s in depth coverage of the B2B publishing space, meanwhile utilizing Bidtellect’s powerful Natural language and sentiment focused targeting capabilities. This has the capability to establish brands as the natural thought leaders in the correct contextual environment, and at moments of intent within relevant B2B storylines
Solimar helps marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy. (learn more here)
Most Collaborative Partnership
These companies have provided ground-level collaboration with Just Global to produce bespoke creative and strategic marketing programs for specific marketer needs.
Best Regional Partner
With nuanced understandings of regional behaviors, trends and technologies, these companies provide the greatest support and expertise within specific global theatres.
Best Global Partner
These companies offer the most robust and data-driven solutions integrated across Just Global worldwide regions.
Most Innovative Use of Data
This award recognizes the businesses with the most unique and wildly inventive application of datasets.
This new conversion solution uses AI-powered insights to drive personalized outreach through LinkedIn Sales Navigator, arming Sales teams with the unbeatable combination of insights and social selling. (Learn more here)
Smart Bidding is an automated, machine-learning powered bidding strategy that sets unique bids for each individual auction and query based on your marketing goals and conversion likelihood. These algorithms factor in a wider range of parameters that impact performance than a single person or team could compute. (learn more here and here)
Rev.Up ABX helps marketers grow revenue with unified data, targeted audiences, and personalize activations across channels and across tools, plus, track your results. The new platform is powered by Dun & Bradstreet’s industry-leading CDP and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. (learn more here and here)
Blue Ocean is a Predictive Brand Intelligence platform that identifies data points that are available, inclusive of off- and online creative ad intel, and proposes a viable framework for brand evaluation. Within days, marketing teams can be provided a brand tracker that tracks, reports and inspires greater levels of action to drive relevancy now and into the future. (learn more here)
Octane11 is a B2B-focused analytics and collaboration platform that connects siloed enterprise data to drive real impact. Octane11 provides a layer of B2B-specific transformations, enrichment and insights that work with your existing Data Warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to the endpoints of your choice. (learn more here)
True Influence’s proprietary intent process gathers and analyzes data from multiple channels, identifies members of a buying group and shows when users are engaged. This makes orchestrating lower funnel tactics across
channels simpler and gives marketers the confidence to execute ABM programs at scale. (learn more here)
Strategic Agency Partner of the Year
From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for our clients.
Audio / Video / OOH
Best Use of Creative Within Media
These are the most inspiring ad formats that bring a welcomed brand storytelling experience into the user journey.
Facebook Instant Experiences, formerly known as Canvas, load instantly, they’re mobile-optimized and they’re designed to capture the complete attention of your audience. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad. (learn more here)
GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a page in a whole new way. Their contextual ad solutions offer an extensive variety of turn-key and customizable units across display, social, video, interactive, custom tech and in-article. (learn more here)
Teads is a global media platform capable of buying/selling unique ad slots and inventory powered by cookieless targeting. They build and deliver high impact ad experiences that engage the user and drive impact on brand metrics. (learn more here)
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant consumers through video. They are a video demand partner with vast expertise in tailormade video activations and unique call-to-actions at every stage of the consumer journey. (learn more here)
ODN’s purpose is to simply the out-of-home buying experience while boosting results. They go beyond traditional OOH placements and bring brands to life through creative, shareable experiences that captivate and move consumers to action.
Constructed to seamlessly live within the Forbes ecosystem, their custom-built digital ad suite is specifically designed for our premium partners and global audiences, resulting in an impactful presentation with increased engagement & brand awareness. (learn more here)
DeveloperMedia offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter sponsorship, email blasts, content marketing, community thought leadership engagement and custom units. (learn more here)
Unsung Hero of the Year
These behind-the-scenes maestros orchestrate the best possible customer experience through outstanding support services.
Media Partner Executive of the Year
This powerhouse executive inspires us with their commitment to partnership and delivering great work.
Introduced in 2020, the Dick Reed Awards honor Just Global’s long-time former CEO while celebrating the people, platforms and solutions that drive results for our clients.
As a champion of collaboration, Dick Reed started the Partner Appreciation Party’s unique tradition over a decade ago. Since Dick’s passing, Just Global continues to honor the legacy and values he instilled in our agency.
This year’s group of finalists represent exceptional levels of partnership, breakthrough innovation and overall act as outstanding examples of B2B marketing.
Celebrate partner appreciation with us live! Subscribe to our YouTube channel to watch the winners announced on March 24, 2022.
Just Global has launched an international brand campaign to promote our agency model purpose-built to grow the world’s leading technology brands.
Introduced last year, the Dick Reed Awards honor Just Global’s long-time former CEO while celebrating the people, platforms and solutions that drive results for our clients.
Introducing the first-ever Dick Reed Award winners – celebrating outstanding ingenuity, parternship commitment and foresight from marketing luminaries.