VIEWS
Insights.
Just Global Shortlisted in Four B2B Drum Award Categories
Just Global has been shortlisted in four B2B categories at the 2025 Drum Awards, recognized for our insight-led, full-funnel work with Palo Alto Networks and OutSystems Cybersecurity. Winners will be announced during the festival this November.
What Every Go-to-Market Leader Should Know from Forrester’s Latest B2B Summit in London
At Forrester B2B Summit EMEA, one thing was clear: buying is now shaped by AI agents, peer influence, and cross-functional teams. To stay relevant, brands must shift from siloed execution to connected, AI-aware, network-driven strategies.
From forgettable to unmissable: making syndicated content work.
Mass-produced content is flooding syndication channels, but that doesn’t mean yours has to get lost in the scroll. This blog explores why creativity, craft, and personalization—not just volume—are the real levers for syndication success. If you’re ready to go from forgettable to unmissable, read on.
Just Dream: One Year of Turning Teammate Dreams Into Reality
Just Dream is Just Global’s quarterly program that funds teammate dream experiences. From spiritual retreats and ocean cleanups to emotional reunions, this year-in-review blog captures the joy, connection, and creativity sparked when people are empowered to dream and supported to make it real.
Inside our new quarterly report: The Index Brief
Explore our new quarterly report from Just Global—The Index Brief—transforming JGPI performance data into actionable B2B marketing intelligence, enriched with expert analysis and global strategic insights.
Not All Leads Are Equal: Why Content Syndication Deserves a Strategy
Content syndication isn’t broken. But the way most marketers use it is. As AI reshapes buying behavior, it’s time to rethink lead quality, intent signals, and syndication’s role in your revenue engine. This blog previews key insights from our latest eBook, Content Syndication’s AI Frontier: The Good, the Bad and the Ugly, your guide to building smarter, more strategic programs that actually move pipeline.
Just Global Celebrates Six Wins at the 2025 dotCOMM Awards
Just Global celebrates six 2025 dotCOMM Awards wins for standout work with HashiCorp, OpenText, and our Reinventing B2B podcast—recognizing creativity, innovation, and results in B2B marketing.
One Year In: Growth, Grit, and the Power of the Combine
One year after joining Trilliad, CEO Brandon Friesen reflects on what it means to build a unified, connected system for growth across marketing, sales, and customer success. Drawing on lessons from his family’s farming legacy, he shares how grit, strategy, and transformation are fueling the next season of B2B.
The State of ABM in 2025: Why Misalignment Is Costing You More Than Budget
Account-Based Marketing (ABM) isn’t new. But according to the 2025 State of ABM report, unpacked in the latest episode of ForgeX’s podcast, it’s still widely misunderstood. And that misunderstanding is quietly eroding performance.
ABM and Demand Gen are Finally Teaming up.
Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.
Market Before You March: Why B2B Growth Starts with Sizing and Segmentation
Market expansion isn’t about chasing volume—it’s about making smarter moves. This article explores how B2B brands can use market sizing and segmentation to prioritize high-opportunity regions, align global and regional teams, and scale with precision.
Blending AI with the very human side to our org – HR
AI is transforming HR by streamlining onboarding, improving access to information, and supporting global teams. In this blog, Sherel Jean, Advisor, People Experience at Just Global, shares her journey with AI tools like ChatGPT and the importance of balancing innovation with a human touch.
Salesforce CNX 2025: What Mattered, and Why I’m Still Thinking About it
Hear direct from EVP of Global Analytics + Media Operations, Emilie Sanders Lee, about what stood out at Salesforce Connections 2025, and what it means for B2B marketers.
New Report ‘Rewiring B2B: How Demand Gen and ABM are Converging’
In our latest report, Rewiring B2B: How Demand Gen and ABM are Converging, co-authored by Just Global and ForgeX, we explore what’s fueling this transformation, and what it means for modern marketers who want to stay ahead.
Understanding the new hidden growth lever – AI answer engines
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.
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