VIEWS
Insights.
Salesforce CNX 2025: What Mattered, and Why I’m Still Thinking About it
Hear direct from EVP of Global Analytics + Media Operations, Emilie Sanders Lee, about what stood out at Salesforce Connections 2025, and what it means for B2B marketers.
New Report ‘Rewiring B2B: How Demand Gen and ABM are Converging’
In our latest report, Rewiring B2B: How Demand Gen and ABM are Converging, co-authored by Just Global and ForgeX, we explore what’s fueling this transformation, and what it means for modern marketers who want to stay ahead.
Understanding the new hidden growth lever – AI answer engines
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.
The 2025 Rules of B2B Growth: Why Your Strategy Must Evolve Now
Discover key takeaways from Just Global and Trilliad’s 2025 B2B Growth webinar—exploring new buyer behaviors, AI disruption, brand investment, and full-funnel strategies for marketing leaders.
Just Global Wins Bronze in the “Large Agency of the Year” Category at the 2025 ANA B2 Awards
Just Global has won Bronze in the “Large Agency of the Year” Category at the 2025 ANA B2 Awards—recognizing the best in B2B marketing excellence.
Join Just Global CEO Brandon Friesen and Trilliad CMO Erin Hutchinson as they explore Growth Imperative #1 and how marketers can create connected experiences that drive real impact.
Leveraging AI and Analytics: Transforming Our Analytics Department
At Just Global, we’re reimagining analytics with AI—streamlining reporting, elevating insights, and empowering our team to deliver smarter, faster results. Learn how secure, strategic AI adoption is transforming the way we optimize campaigns, build trust, and drive real business impact.
Marking 30 Years Bold, Just Global celebrates a legacy of B2B innovation—fueling growth, uniting global teams, and building what’s next in marketing, sales, and experience through purpose-driven transformation.
AI and Conceptual Time Under Tension: Smash your PBs. Get the conceptual gains.
Explore how the fitness principle of Time Under Tension offers a powerful metaphor for creative marketing success—and how AI can support, not replace, the human creative process.
Why localised strategies are so much more than just translations
Localisation goes beyond translation—it’s about delivering the right message, in the right format, at the right time. Discover how tailored strategies drive real impact in global B2B marketing.
What on earth will happen to Google Ads and Search in 2025?
Discover the top predictions for Google Ads and search marketing in 2025, from the decline of keyword strategies to the rise of AI-driven optimization and conversational platforms like ChatGPT and Google Gemini.
The Legacy of Dick Reed and the Awards That Honor Him
Dick Reed’s visionary leadership transformed Just Global and left a lasting impact on the B2B marketing industry. The Dick Reed Awards, returning on April 10, celebrate his legacy by recognizing those who push boundaries and drive innovation. Learn more about his journey, the origins of the awards, and how his influence continues to shape the industry today.
2025 Predictions From our Podcast Guests
Discover the top B2B marketing predictions for 2025, from AI-driven transformation to bold brand strategies and holistic account-based approaches. Learn what industry leaders foresee for the year ahead.
If You Want to Stand Out, You’ve Got to Stick Your Neck Out
VP of Strategy at Just Global, Jon Barkworth, analyses the cost of avoiding controversy in B2B Marketing.
Meet the Trailblazers: Our AI Champions
Just Global’s AI Trailblazers are driving innovation by testing and implementing AI tools across teams. Discover how collaboration and empowerment are shaping the future of B2B marketing.
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