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Not All Leads Are Equal: Why Content Syndication Deserves a Strategy

Content syndication isn’t broken. But the way most marketers use it is. As AI reshapes buying behavior, it’s time to rethink lead quality, intent signals, and syndication’s role in your revenue engine. This blog previews key insights from our latest eBook, Content Syndication’s AI Frontier: The Good, the Bad and the Ugly, your guide to building smarter, more strategic programs that actually move pipeline.

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One Year In: Growth, Grit, and the Power of the Combine

One year after joining Trilliad, CEO Brandon Friesen reflects on what it means to build a unified, connected system for growth across marketing, sales, and customer success. Drawing on lessons from his family’s farming legacy, he shares how grit, strategy, and transformation are fueling the next season of B2B.

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Blending AI with the very human side to our org – HR

AI is transforming HR by streamlining onboarding, improving access to information, and supporting global teams. In this blog, Sherel Jean, Advisor, People Experience at Just Global, shares her journey with AI tools like ChatGPT and the importance of balancing innovation with a human touch.

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