
The 7th Annual Dick Reed Awards Are Coming. Here’s the Legacy Behind Them.
Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.
Each quarter, we provide up to $5,000 USD and two extra PTO days to help fund unforgettable journeys—whether that’s exploring a sacred destination, learning a new skill, or embarking on a once-in-a-lifetime adventure. These micro-moments of joy and connection enrich our culture and fuel the creativity that drives our success.
Now, with one incredible year behind us, we’re celebrating the impact of Just Dream and the courageous, creative humans who dared to dream big.
Jillian Ball, Casey Soberanis and Ashley Crabbs — A Healing Escape to Sedona
Sedona became a sacred space of renewal for Jillian, Ashley, and Casey. With its vibrant red rock landscape and spiritual energy, it was the perfect place to unwind, reflect, and reconnect after years of remote collaboration. The trio participated in ceremonial walks through ancient medicine wheels, connected deeply with rescued wolves, and embraced moments of stillness together. This wasn’t just a trip—it was a shared journey back to self, and to each other.
“Walking the medicine wheels at the sanctuary awakened something ancient in me. I returned with my soul refilled.” – Jillian


Melissa Swope and Vanessa Vanderploeg — Diving for a Purpose in Maui
Melissa and Vanessa took their dream underwater (literally) on a scuba diving journey to Maui. They both earned their diving certification and traveled to Maui to participate in Dive Against Debris, a conservation initiative that removes ocean waste and raises awareness about marine protection. They described the experience as both humbling and empowering: a way to reconnect with their passion for the ocean while taking meaningful action. The program gave them the space to break routine and feel fully alive. “I came up from the dive a different person,” shared Melissa, reflecting on how it shifted her daily mindfulness and pride in the work she brings to her team.
“The underwater world is a place of peace, beauty, and responsibility. I came up from the dive a different person.” – Melissa


Kat VanBiene — A Tribute on Two Wheels
For Kat, Just Dream became a way to honor the memory of someone she loved deeply. She traveled to Salzburg, Austria, to take part in a Sound of Music bike tour as a tribute to her late father, whose favorite film was The Sound of Music. The journey was both nostalgic and healing, filled with moments that reminded her of their connection and the lasting impact of shared joy.
The experience gave her the space to reflect, recharge, and carry a sense of peace back into her life and work. It was a dream grounded in remembrance and a powerful reminder of how honoring the past can bring clarity to the present.
Why it mattered: Kat’s dream was a tribute to her late father, inspired by his favorite film, The Sound of Music, and the memories they shared around it.
Biggest impact: The experience gave her space to reflect and reconnect with what matters most, helping her return to work grounded and renewed.
Surprise moment: Exploring the same hills and streets seen in the film brought a wave of peace and connection she didn’t expect—but deeply needed
“The Sound of Music was my dad’s favorite. Biking through Salzburg was a full-circle memory I’ll never forget.” – Kat


Pamela Wilcoxson, Elizabeth Moore, Bethany Lepley and Jessie Goff — A Celebration of Life and the People Who Carried Her
For Pamela, Elizabeth, Bethany, and Jessie, their Just Dream experience was about more than travel. It was a deeply meaningful celebration of life, healing, and friendship. Over the course of Pamela’s battle with stage 3 breast cancer, the four teammates built a powerful bond through daily encouragement, thoughtful care packages, and unwavering emotional support. All of this happened virtually, without ever having met in person.
When they were selected for Just Dream, they chose to travel together to Cancun—not only to celebrate Pamela being cancer-free, but also to meet in person for the very first time.
Why it mattered: This dream was about more than a milestone. It was a long-awaited chance for four teammates to meet in person after forming a powerful bond through Pamela’s cancer journey.
Biggest impact: Being together in Cancun deepened their connection beyond the screen. What began as remote support became a lasting, real-life friendship.
Surprise moment: Despite never meeting in person before, Pamela and her teammates instantly clicked. “It felt like we had known each other forever,” shared Pamela.
“Winning felt surreal. It was incredible to meet the people who helped me push through chemo and surgery. We connected as though we’d known each other forever.” – Pamela


The Road Ahead
What makes Just Dream so powerful isn’t just the destinations or the activities, it’s the stories of belonging, healing, and transformation. Across oceans and time zones, these journeys have brought our teammates closer to themselves, each other, and the world around them. They returned with renewed energy, fresh creativity, and a deeper connection to our shared values. Dreaming isn’t just encouraged here, it’s part of the job.
A Culture Where You Can Be—and Dream—Your Full Self
At Just Global, we’re building more than great work. We’re building community. One where you are seen, heard, and included as a whole human being. Programs like Just Dream reflect our belief that creativity and belonging go hand in hand. When teammates feel safe to be their full selves, they show up with passion, pride, and purpose.

Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.

AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?

As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.