The Creative Media Awards expresses MediaPost’s belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign. Winners will be announced on MediaPost‘s site this February 3rd, 2022.
Databricks was making waves with in the industry as one of Forbes’ “Most Promising Artificial Intelligence Companies.” While the brand was expanding exponentially (currently valued at $38B and anticipated to be the largest IPO in history), they were still lacking brand awareness amongst their key audience – data teams.
Just Global was brought on to develop a strategic plan that would showcase the power of Databrick’s technology, their purpose and their brand values in an engaging and effective way.
Behind every great company is a great data team – that’s “The Data Team Effect.” This narrative of connecting real customers data teams to their real-world impact, would be key across the entire campaign’s media channels and creative formats.
Positioning unsung data heroes as the center of the campaign, we produced storytelling content from Databricks customers Virgin Hyperloop, Zipline and Grab. From literally saving lives to enabling hyper-travel, these stories were meant to be told.
The effort drove 1,000+ target accounts to Databricks website. Brand retention and engagement were attributed to tens of thousands of view-through visits from CTV, video, native and display.
Learn more in our case study.
This six-part feature highlights how B2B marketers are applying programmatic advertising to achieve performance results.
We’re finalists for Agency of the Year, Rising Star, Best Agency Promotion, Best Limited Budget and Best TV/Video/Audio Campaign.
As official headline sponsors, Just Global will be spearheading the line-up of esteemed speakers, including presenting alongside UKG, as well as premiering the results of this year’s ABM report.