Join Just Global at The Global ABM Conference and access the leaders of the international ABM community.
The Global ABM Conference 2021 brings you the greatest masterminds in ABM, giving you the tools to keep pace with the demands of change and ensure your marketing is the powerful business driver and sales enabler it’s designed to be.
As official headline sponsors, Just Global will be spearheading the line-up of esteemed speakers, including presenting alongside UKG, as well as premiering the results of this year’s ABM Census report.
Scale-agility: the mechanics of creating a personalized and repeatable ABM engine
Workforce automation provider, UKG, had several key accounts and industry sectors caught in their pipeline. The brand needed to establish an insight-driven, but also scalable, ABM model to accelerate pipeline delivery.
Working with B2B marketing agency, Just Global, the brand and agency created an innovative and agile 1-2-1/1-2-few ABM process. The programme was based on the 80:20 rule wherein the most impactful customer-driven insights were prioritised and personalised, while the majority of the campaign content was foundational and repeatable.
The result is a hugely effective program with unusually high conversion rates that is implemented much more quickly and at a much lower cost than traditional ABM approaches.
This presentation by Just Global’s Managing Director, EMEA, Gareth Clark and UKG’s Senior Enterprise ABM & Campaign Manager, EMEA, Tristan Jones, will reinforce the value of a trusted relationship between sales and marketing.
Attend this session and learn how to:
- Produce insight-driven content to support sales acceleration, tailored by industry, function and specific customer needs
- Establish marketing teams and agencies as trusted partners of sales
- Create a scalable and effective ABM engine with a high degree of repeatability