Just Global Welcomes Kim Chrystie

Kim Chrystie joins Just Global as Managing Director North America, a strategic hire that fuels the agency’s expanding global presence.

We are thrilled to have Kim join our executive team as we continue to fulfill our vision to inspire extraordinary business relationships

Brandon Friesen, CEO, Just Global

Leading B2B marketing agency, Just Global, hires industry talent Kim Chrystie as Managing Director of North America. This strategic new hire fuels the agency’s ambitious growth goals and further positions Just Global as a pioneer in Brand-to-Revenue marketing. 

Kim Chrystie

It has been amazing to watch Just Global grow over the last several years. I’m excited for what’s ahead as I help to continue that growth. In addition to being able to make B2B marketing exciting and impactful, I love the agency’s philosophy and culture around fostering true client-agency relationships.”

Kim Chrystie

Based out of Massachusetts, Kim will take ownership over the agency’s North American operations, including a major focus on ensuring the success of client relationships. Kim’s passion for fusing creative thinking with data insights echoes the agency’s mission to inspire business impact. 

Kim steps into this role with an impressive twenty-five year background in media and brand strategy, including many years leading marketing client-side for technology brands such as Dell and EMC and agency-side working on brands such as SAP, Chime and Hitachi Vantara. Most recently, Kim served as the SVP of Media for Media Matters Worldwide. 

“We are thrilled to have Kim join our executive team as we continue to fulfill our vision to inspire extraordinary business relationships,” states Brandon Friesen, CEO of Just Global. “Not only has Kim led both the brand and demand marketing for some of the world’s largest B2B technology brands, she deeply understands the human side of driving growth — both for employees and customers — in a digital-first B2B world.”  

As Just Global’s Managing Director in North America, Kim joins at a pivotal moment in the agency’s growth journey as she rounds out the agency’s global team of Managing Directors already based in Singapore, Sydney and the UK. 

Want to learn more about the work Kim will be producing at Just Global? Visit our Case Studies page.
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