Just Global is proud to announce that Emilie Lee, SVP of Global Analytics, has been named a finalist in AdExchanger's "Top Women in Media & Ad Tech."
Hosted by AdExchangers and AdMonsters, this awards program honors 130+ leaders who have made a lasting impact on their brands, organizations, and markets — spotlighting the diversity and progress of our industry.
Emilie Lee is nominated in the category of Data Demystifier, which recognizes “women with expertise in data science or analytics, using their prowess to inform decision-making, prove out business cases or test new ideas.”
In a world of daily optimizations, Emilie Lee provides B2B brands with a foundational analytics framework to ensure long-term success with their marketing efforts.
Emilie brings more than a decade’s worth of client successes, platform, and data expertise to her role as Senior Vice President of Global Analytics. In this new role for the agency, Emilie has launched next-level analytics models which help CMOs and marketing leaders navigate into the future.
Her establishment of a brand performance measurement framework aligned with the B2B industry’s raising adoption of brand campaigns has helped B2B marketers address the ever-elusive challenge of brand marketing’s impact on sales.
Just Global is recognized by Campaign Media Awards for our outstanding work with top-tier B2B brands, F5 and Databricks.
CDPs allow brands to not only analyze and categorize a wide array of first-party data, but also allow marketers to activate against it.
Emilie Lee, Just Global’s SVP of Global Analytics, shares how brands should be measuring success in the age of big data.