Just Global Strengthens Executive Leadership with New Hires

Alex Crowther Joins as President of North America with Emilie Sanders Lee as Senior Vice President, Global Analytics

Adding Alex and Emilie, two ingenious and ambitious individuals, is all about supporting our mission to redefine the B2B marketing sector."

Brandon Friesen, CEO, Just Global

Since Enigma and JUST, joined forces in November 2020, we have driven exponential business growth and industry recognition as one of the most awarded B2B agencies in the world.  

To support the growing headcount and expansion across 60+ global clients, we recruited two award-winning marketing leaders, Alex Crowther and Emilie Sanders Lee, in the respective roles of President, North America and Senior Vice President, Global Analytics. 

Crowther’s primary remit as President will be to help grow and globalize the agency, its’ integrated work product and customer success via client services. Crowther brings with him extensive global experience scaling agency business operations, including most recently serving as CEO of Mediacom Midwest, with prior roles as CEO of Mediacom, Asia Pacific, Global Client President of Dentsu Aegis Network, and CEO, Americas and Australia, at Omnicom’s DAVINCI Selectwork. Crowther has repeatedly established infrastructure that accelerates agency revenue while supporting outstanding work, including multiple Cannes Lions wins and Agency of the Year titles.  

Just Global New Hire, Alex Crowther
Alex Crowther, President, North America

Few independent agencies have the capability, entrepreneurial spirit, scalability and growth potential of Just Global. This combination of talented B2B experts, world-changing clients, and their combined ambition is unparalleled in the market. I'm looking forward to driving Just Global, our team, and business partners to new heights."

Alex Crowther

In Lee’s role as SVP, Global Analytics, she will work to accelerate the agency’s global capabilities across B2B marketing measurement and analysis, combining data visualization with storytelling to provide clients with data-driven insights. Previously, Lee helmed the role of Head of Analytics and Business Intelligence at Media Matters Worldwide where she developed a solutions-oriented data department responsible for campaign success and business growth. She’s also held posts with industry players Centro, Quantcast and OMD. Last year, Lee was awarded Salesforce Marketing Champion and sfBig’s Going Above and Beyond Award. 

I’m delighted to be joining the Just Global team during such a pivotal time. Just Global’s genuine focus on its employees and continuous process innovation in our ever-evolving industry landscape in order to provide the best possible output for customers was incredibly enticing and why I wanted to be a part of the team. I’ll be focusing on expanding Just’s measurement reputation on a global scale, enhancing our unparalleled insights and forward-thinking decision making to ensure Just’s customers see continuous business growth.

Emilie Sanders Lee
Emilie Sanders Lee, SVP, Global Analytics

“The B2B marketing sector now exists in the duality where business meets life; where emotions and marketing science combine to create customer lifetime value,” continues Brandon Friesen, Just Global’s Chief Executive Officer. “Adding Alex and Emilie, two ingenious and ambitious individuals, is all about supporting our mission to redefine the B2B marketing sector with a focus on agency values, our growing team and global customer base.” 

You can read more about Alex and Emilie from our coverage in Adweek and Little Black Book.

Want to learn more about the work Alex and Emilie will be producing at Just Global? Visit our Case Studies page.
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