2021 ANA B2 Awards

We're honored to have Just Global's expertise in Account Based Marketing recognized at the 2021 ANA B2 Awards.

The Association of National Advertisers (ANA) is America’s largest marketing trade organization, with their annual B2 Awards honoring the best-of-the-best business marketing campaigns of the year.

Just Global has been selected as a finalist in the category of Account Based Marketing for our “Time to Adapt” campaign with Tata Consultancy Services, a global leader in IT services, consulting and business solutions.

Winners will be announced at the 2021 ANA B2 Awards: Virtual Presentation of Winners on Friday, July 30 at 1:00pm ET. Join us to learn the business-to-business marketing that made the year’s most impact and help us celebrate the teams that are raising the bar for our industry.

As the COVID-19 pandemic was peaking, Tata Consultancy Services was seeking to connect with their audiences most affected. Millions of people and businesses around the world were relying on IT infrastructure to aide in the rapid digital transformation due to stay-at-home public health regulations.

We were tasked with creating a campaign to reach across 1,200+ specific accounts for three distinct programs – Cybersecurity, Supply Chain Management and Optimization and Future of Work. To achieve this, we needed a creative proposition that resonated with each target accounts. Learn how we did it in this case study report.

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