VIEWS
Insights.
Just Global Wins Big at the ANA B2 Awards 2024
Just Global, has won Midsize Agency of the Year honors at the Association of National Advertisers (ANA) B2 Awards.
Emilie Lee shares insights on data accuracy and business alignment on the ‘Making Better Decisions’ podcast.
Thrive in Japan: 5 Insider Tips for B2B Market Success
Given its cultural differences, B2B marketing in Japan is a tough nut to crack for many brands. Owen Narita explains how it can be done…
Just Global Unveils ‘Theia.ai’ to Reinvent B2B Marketing with Full-Funnel Visibility
Award-winning B2B marketing agency launches an enhanced analytics solution to reinvent the industry approach to data.
Navigating the Future: Preparing for Google’s 3rd Party Cookie Deprecation Delay
The deprecation of third-party cookies reflects a significant shift towards enhancing user privacy on the internet. …and Google started this phase yesterday with 1% of Chrome users globally. What now?
Just Global’s Blair Naylor Wins Gold at the Titan Awards 2024
Congratulations to our SVP of Business Development, Blair Naylor, who has been awarded Gold at the Titan Awards. Hear from her on her win.
Reinventing B2B: The Anatomy of Analytics
Listen in or the transcript of the third episode in our Reinventing B2B podcast series, about the anatomy of analytics.
Just Global shortlisted for Campaign Global Agency of the Year award
We’re thrilled to be shortlisted for Campaign’s Global Agency of the Year 2023 awards in the ‘Independent Agency, Integrated Experience’ category.
Eyes Wide Open: What B2B Marketers Can Learn From the Forbes Saga
Delve into our comprehensive analysis of the latest Forbes controversy and its implications for B2B marketers and MFA tactics.
Going for gold: what it took to win Global B2B Agency of the Year
A look back at the amazing year we’ve had and what it took to win the big industry prize – global B2B agency of the year.
Get ahead of the curve with Google’s AI search tool
Better understand Google’s Search Generative Experience (SGE) and how you could capitalize on this latest AI technology.
Connect Measurement in a Meaningful Way, Fuel Growth Momentum
Analytics can play a crucial role in building better relationships between CEOs and CMOs by defining how to measure brand to demand.
Getting personal with intent data
It’s an upward trend in B2B marketing. Hear more about intent data and how to use it from our expert team.
Moving the Dial – Trends for 2024
Two reports, which Just Global partnered on with B2B Marketing and Bombora, bookend 2023, and reveal a host of fascinating market trends. We explore how these results can help marketers make better-informed decisions, as well as highlighting the challenges they might face over the coming months.
Tips for taking risks with your creative
Almost three-quarters of all B2B ads are unlikely to drive any sales impact, as they fail to register with their intended audience. This gives those marketers prepared to ignite their creative B2B spark the competitive edge. But is the risk too high?
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