January 2025
EVP, Global Analytics + Chief of Staff
Ensuring AI works for us is all about collaboration. And one of the most exciting parts of our AI journey has been the creation of the AI Trailblazers group. Here’s how it’s working.
Our AI Trailblazers are a collection of employees from across the agency covering a range of disciplines. From creatives to data analysts, these AI champions have been experimenting with tools and identifying the best use cases for AI in their teams.
Why build a group like this one?
What we’ve found at Just Global:
Diverse perspectives lead to better AI solutions
Marketing is a team sport, and our Trailblazers ensure that our AI strategy is tailored to every aspect of the business.
AI adoption starts with experimentation
This group have had the freedom to test, fail, and succeed with AI tools, building confidence in how they can transform their day-to-day tasks.
Keeping momentum and motivation high
By empowering our Trailblazers, we’ve created internal AI champions who spread enthusiasm and best practices.
Whatever your specialism, building this sort of group at a global, multi-faceted business can have (and in our case has had) a big impact.
The important word here being empowered.
Giving our people a voice, and listening
From the very first kickoff meeting, we made one thing clear: this was a safe space to experiment and fail forward.
We opened with a simple exercise. Everyone shared their thoughts on AI – what excited them, what made them hesitant. This set the foundation for a supportive community where every voice mattered.
The Trailblazers were granted early access to AI, giving them the freedom to fully explore these technologies.
A few weeks in, we hosted focus groups and posed this question: “What does success with AI look like for Just Global?” Their answers shaped not only our mission and vision for AI but also the collaborative roadmap that would guide us forward.
Building the Roadmap and Rolling It Out
To test our chosen AI solution the group built a structured success matrix to measure its impact, and the results spoke for themselves. From there, we co-created a rollout plan, ensuring our roadmap reflected the vision and voices of the Trailblazers.
The roadmap broke the rollout into a three-month phased plan.
Clear and consistent communication was key to the successful implementation of the tool across the organization.
Week 1: We launched ChatGPT Team with logins and quick-start guides in multiple formats, and also captured baseline AI usage across the company.
Week 2: A company-wide training session introduced the basics of AI capabilities and prompt writing, with additional resources shared afterward for further learning.
Week 3: The Trailblazers hosted an inspiration session to spark new ideas and applications.
Week 4: Trailblazer-led workshops broke into smaller groups, encouraging deeper engagement and providing space for questions and discussion.
How It All Fits Together
Our AI rollout is not an isolated project—it’s part of a larger strategic vision. Here’s how the pieces fit together:
Having our AI Trailblazers at the heart of a unified AI strategy ensures that everyone, from account managers to creative directors, has the tools and support they need to thrive in a world where AI and marketing intersect.
And here they are…
Meet the group
Jill Ball
Associate Director, Media
Billy Buckley
IT
Frauke Cast
Global Operations
Bobby Hare
VP, Relationship Growth
Sherel Jean
People Experience Advisor
Mike Krason
Senior Director, Search
Anthony Lopez
Supervisor, Media Platforms
Brandon Levin
Group Creative Director
Jasmine Kwan
Supervisor, Marketing Communications
Will Mather
Director, Analytics
Yasmien Mereb
Senior Manager, Research
Matt Mundy
Associate Creative Director
Katie Ryder
Project Manager
Jess Troiano
General Counsel & Chief of Staff
Lew Tsukahira
IT & Operations Manager
Kat Van Biene
Senior Director, Ad Ops
Mark Wanstall
SVP, Finance
Rich Willet
Associate Director, Media
Why This Matters
Whether you’re an AI enthusiast or a skeptic, one thing is certain – AI is here to stay, and it’s changing the way we work.
At Just Global, we’re not just adopting AI because it’s trendy. We want it to enhance the way we deliver value.
As we continue to test and learn, we’ll be sharing how our journey goes in the hope that others might gain something from it.
As I mentioned before, embedding AI is about working together across disciplines. So here we are, working together with our community. Let’s embrace the future together.
Explore More of Our Insights
Discover the top B2B marketing predictions for 2025, from AI-driven transformation to bold brand strategies and holistic account-based approaches. Learn what industry leaders foresee for the year ahead.
VP of Strategy at Just Global, Jon Barkworth, analyses the cost of avoiding controversy in B2B Marketing.
Discover the future of digital marketing in a cookieless world—explore strategies like first-party data, ABM, and AI to stay competitive and privacy-focused.
San Francisco, CA (HQ)
Austin, Texas
Colombia
Singapore
Sydney
Tokyo
Philippines
2024 Just Global, Inc. All Rights Reserved. | Google Adwords Disclosure | Do Not Sell My Information | Privacy Notice