We're proud to be recognized with three wins during this year's dotCOMM Awards.
The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication.
We are honored that our work has been recognized for three award wins this year: two platinum and one gold.
Digital Marketing & Communication Campaigns Award: Integrated Marketing
We undertook market analysis to understand the trends and drivers for the target audiences of IT decision makers and developers and architects.
Competitors were evaluated and creative was developed to stand out in the market, particularly given the context of COVID-19 and Summer staycations. A strategic omni-channel campaign was developed focused on generating leads in EMEA amongst the two audience groups.
The campaign delivered higher than expected results, exceeding forecasted LinkedIn CTR by 106% and delivering 700k campaign impressions and over 200 leads. Excellent ad engagement and on-page conversion rates were seen, showing the power of the bespoke creative in capturing the target audiences and having the right content appear in front of them at the right time.
Digital Marketing & Communication Campaigns Award: Digital Marketing Campaign
The revitalization of Splunk’s content syndication program improved ROI by 27% QoQ, providing long-term thinking with successful growth strategies in a world of daily optimizations. By upgrading an already successful content syndication program, Splunk gained better traction with the prospective accounts that meant the most to their business.
The brand established an engaging demand generation foundation from which they could further combine more targeted channels and innovate strategies into the future. This campaign ultimately diversified how Splunk’s digital efforts influenced the pipeline.
Digital Marketing & Communication Campaigns Award: Brand Awareness Campaign
Proofpoint was looking for a campaign positioning that helped communicate the importance of embracing a people-centric approach to cybersecurity strategy, one that protects an organization’s greatest asset and biggest risk – their people. In 2021 it was also critical that the campaign creative acknowledged the new dynamics of hybrid workforce environments and reinforced the ‘human’ factor in cybersecurity.
The Just Global team worked with Proofpoint to produce a creative direction that combined both solution value proposition and campaign positioning to form the basis – Everyday Heroes – and campaign tagline – Empowering behaviors. Protecting people. No compromises.
Just Global is honored to be shortlisted by Creativepool for three Annual 2022 People’s Choice Award categories: Advertising: TV, B2B, and Illustration.