B2B Marketing Leaders Forum Asia 2022

Join Just Global at Asia's largest B2B marketing conference

Now in its fifth year, B2B Marketing Leaders Forum will again be held at the Parkroyal on Pickering in Singapore on the 17th-18th of August, 2022.

We’re ecstatic to be sponsors of this year’s Brand-to-Demand track where Steven Power, Strategy Director APJC and Felippe Diaz, General Manager APJC, moderate panel discussions on modern B2B Marketing.

Session #1: Enterprise B2B Doesn’t Have to Equal Boring 2 Boring

Featuring Sisca Margaretta, CMO, APAC, Experian, Sonal Shah, Head of B2B Marketing, Global Growth Markets, Paypal, Donovan Chee, Head of Marketing & Communications, South East Asia Bureau, Veritas and Steven Power, Strategy Director APJC, Just Global. 

Steven Power, Just Global’s Strategy Director APJC, moderates this panel discussion that will reflect on how injecting brand-humanity and tapping into emotional truths can surpass overburdening fact-filled tedium. 

Session #2: Demand be Damned if You Forsake Your Brand

Featuring KP Unnikrishnan, VP Marketing JAPAC, Palo Alto Networks, Luca Destefanis, Head of Marketing APAC, Kyndryl and Felippe Diaz, General Manager APJC, Just Global.

In this session, panel members will discuss buyer personas and the modern-day B2B buyer journey, how to scale success over time and will dive into how driving a deep brand connection improves brand performance. 

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