Meet Just Global
A new breed of global agency for a new marketing universe
Our full-service B2B agency, forged by independents JUST and Enigma only three months ago, has launched an international brand campaign to promote our agency model purpose-built to grow the world’s leading technology brands.
The “Insights Improve” campaign centers on ‘the power of three’ integrated disciplines – media, creative and data – working as one. A charming, animated dog stands in as a storytelling metaphor for what happens to marketing campaigns as they go through the various departments in Just Global.
With video consumption at an all-time high, YouTube serves as the primary media channel for the campaign with support across highly-targeted programmatic, direct mail and social.
Creative was developed from the ground up based around this data-driven media strategy. The campaign utilizes a modern and simple illustration method so teams could render creative variants efficiently across display ads based on real-time targeting.