First-Ever Dick Reed Award Winners 2020

We Honor the Best in Marketing Technology, Media Platforms and Partnerships Alongside Legacy of Late CEO
Just Global works at the forefront of marketing innovation. 

Our integrated approach to media, data and creative allows us to pivot across a wide range of specialties, emerging technologies and strategic partnerships with other companies moving the industry forward. 

To celebrate the outstanding ingenuity, commitments and foresight of media companies and marketing luminaries, our agency created these partnership awards. 

The companies and people honored this year represent the high level of innovation and professionalism happening across our industry. These winners have proven impact within our agency’s business growth and transformational affects for the entire marketing industry.

Winners were announced at the Partner Appreciation Party — an annual celebration for the often-overlooked backbone of marketing: media vendors, publishers and platforms.   

This year’s celebrated partnership winners include:  


Cindy Ostrom-Graf, Activate 

“Cindy and the Activate team are always bringing client solutions to life. They offer custom products, brilliant strategies and deep insights into the world of content syndication.” – Just Global team member



“The LinkedIn team led an absolutely phenomenal Lunch & Learn that showcased beta opportunities, valuable insights and addressed all of our feedback. The LinkedIn team brings oodles of collaboration, strategy and passion to the table.” – Just Global team member



“Matt Payne exemplifies a commitment to community. As the founder of LeadSwell, his dedication to benefit others has led him to provide pro-bono services and participate in philanthropic practices. His commitment to community extends to the JUST Media team, where he acts as a true partner.” – Just Global team member


The Trade Desk & Bombora

“This integration greatly changed the game of what we can do with activating data. These two powerful companies working together to expedite faster integration is a great example of a strong and ready partnership when we asked for help.” – Just Global team member



“NetBase’s brand monitoring tools allow us to gain insights about our clients, their products and their brand across multiple channels. The AI studio identifies misalignment between brand and customer terminology and thereby helps us improve our client’s messaging.” – Just Global team member


Lisa Otero, True Influence

“Lisa brings a full-funnel approach to programs alongside seamless execution, including ABM programmatic display and lead gen packages. She’s been a huge support for our teams.” – Just Global team member


Michelle Sullivan, PureB2B

“Michelle is always available and is very attentive to our needs and the needs of our clients. If she can’t help us directly, she will connect us with someone on her team who can. She won’t rest until she can come back to us with a solution. She is truly dedicated and have proven that across our portfolio.” – Just Global team member

“We have always celebrated our media, platform and technology partnerships, all of which are critical to delivering amazing work for clients,” continues Friesen. “We are proud to name these awards after Dick Reed, who instilled into our agency’s DNA an ethos of respect and collaboration. We’re thrilled to carry his legacy and continue to recognize the media partnerships which help us achieve our mission of Growth with Purpose.” 

Finalists and winners were selected by popular vote among our agency’s diverse teams, with experts ranging from creative development and brand strategy to media planning and digital tactics like Search and Programmatic. 

 You can see the full list of finalists here

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