We're proud to be recognized with three wins during this year's Summit Creative Awards.
Outdoor Campaign Award
Databricks is an industry leader in data and AI with more than 5,000 organizations worldwide relying on them to enable massive-scale data initiatives. The traditional data warehouse was invented over 40 years ago and can’t handle today’s machine learning. Databricks was seeking to establish their new offering, Lakehouse, as a standalone category.
This stunning OOH takeover of Las Vegas during the AWS conference articulated that data warehouses are the problem, and the Lakehouse is the new path forward. We impacted the 60,000 attendees arriving at the airport with 33 digital screens and wrapping all 19 exit doors in both terminals with humorous creative showing the “evolution” of tech from data warehouses to Databrick’s exclusive offering, Lakehouse. The spectacular 60 x 306 digital screen on Las Vegas Blvd outside the main conference venue ran full-motion video spots reaching attendees frequently throughout the four-day conference.
Product/Service Commercial Award
FUJIFILM Business Innovation Australia, headquartered in Sydney, worked with Just Global’s Australian office to deliver through-the-line messaging focused on value creation and demonstration of the brand in action across the entirety of the business.
To launch this exciting new beginning in Australia, the broadcast television and Connected TV commercial, “Welcome to Change,” features an exuberant spokesperson who brings humor and positivity into the workplace.
The new brand campaign also includes a robust media plan with advanced digital targeting tactics, as devised by Just Global’s integrated teams across media, creative and data. The teams produced two distinct sets of creative programmatic assets and media plans to reflect the brand’s core audiences of IT decision-makers within both enterprise and small- and medium-sized businesses.
Logo Design – B2B Award
Just Global took this subtle approach to design for the rebranding for their client, B2B Marketing Leaders Forum, the largest community of B2B marketers in APAC.
Keeping the brand’s reputation and mission top-of-mind, Just Global took the ubiquitous bar chart famously associated with business and reworked it into the new visual identity. The new brandmark is formed by deliberate adjustments to the height and formation of the bar chart to create, “B2B.”
The new logo cascades into an entire communication platform for collateral and other events within the organization’s portfolio, showing B2B audiences (whom are all too familiar with quarterly sales reports and cloud-based digital dashboards) that a fundamental icon of business can still be presented in original and arresting ways.
Just Global is honored to be shortlisted by Creativepool for three Annual 2022 People’s Choice Award categories: Advertising: TV, B2B, and Illustration.