Issued in November 2019, our agency published research that looked at the rise of the self-educating buyer and the impact this was having on B2B marketing. It concluded that, rather than trying to sell their products or services, vendors should instead strive to make those offerings easier for the prospect to buy.
Just Global is proud to announce that Rob Omodiagbe, Executive Creative Director, has been named to the prestigious Cannes Lions Creative B2B jury.
Finding the right balance between brand and demand generation changes every day. Emilie Lee, SVP of Global Analytics, offers her advice.
We’re proud to be honored by the ANA B2 Awards with three wins including Top Award for Midsize Agency of the Year.