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The pressure between innovation and efficiency. Game on.
In this ever changing market, Just Global CEO, Brandon Friesen, advises marketers to adjust their sails and use both marketing innovation and efficiency to deliver results.
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Category: Blog
We know a lot about marketing. Here’s your chance to see how our brains work.
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Our AI Future: The Creative Process Under an AI Lens
In the fourth part of our series, Just Global EVP of Creative and Content, John Langstone explains what the creative landscape may look like in the non-too-distant future.
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Last Month in B2B Marketing
This is the first of a new series being produced by Just Global. One of our in-house experts will provide their view of the month along with some recommended reads and takeaways.
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A European Cybersecurity Bonanza Beckons
These are the cybersecurity events to attend this autumn, and our team’s take on getting the most from them.
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Spotlight On: Harnessing Analytics at Just Global
We caught up with Emilie Lee our EVP of Global Analytics, and some of her team, to discuss how they help us to deliver connected experiences, and exceptional results, for our clients.
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Our AI Future: How Will AI Impact the Way We Spark Ideas?
Just Global teammates share how they sparked ideas, and what difference they see AI making to the way they do this.
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Our AI Future: Using Generative AI in B2B Marketing – An Interview with Marcus Hiles
In the second piece in our series, we take a deeper dive into the world of Generative AI with a one-to-one interview with Marcus Hiles, our Global VP of Insights and ABM.
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Our AI Future: How will Generative AI impact the B2B market?
In this first piece, Just Global’s VP of Insights and ABM, Marcus Hiles, explores the growth of Generative AI and its impact on an organization.
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Concerns Rise as Reddit Prepares for its Upcoming IPO
With an estimated IPO value of $10-15 billion, Reddit’s future should look rosy. So why are developers and users anxious about what’s on the horizon?
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Make your marketing budget work smarter with an omnichannel approach
Decision makers buy based on the content they view across multiple channels. Adopt an omnichannel approach and get a bigger slice of their budget.
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