We know a lot about marketing. Here’s your chance to see how our brains work.
B2B marketers have a rare chance to get ahead of a fast-emerging ad channel. ChatGPT Ads are not a paid search replacement, but they can help brands reach users during research and exploration moments.
AI is changing how B2B buyers discover and evaluate solutions. Much of the research now happens before a website visit, which reduces clicks and makes traditional intent signals harder to track.
In this episode, Just Global’s media leaders explain how B2B marketers should adapt—by focusing on buying groups, interpreting multiple signals, and creating content that works for both human audiences and AI systems.
Just Global has earned a double shortlist at this year’s Campaign Agency of the Year Global Awards, with recognition in Independent Media Agency and Media Agency.
Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.
AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.
Search isn’t just about rankings anymore. As AI answer engines reshape how B2B buyers find and evaluate information, content needs to do more than perform—it needs to explain. This piece breaks down how AI “reads” your content, why traditional SEO isn’t enough, and what marketers should change now to stay visible in an AI-driven search world.
CIOs in 2026 are navigating tighter budgets, AI-driven change, shifting roles, and rising security pressures. This blog breaks down the real priorities influencing IT leaders—from productivity and revenue expectations to collaboration trends and cultural transformation—and shows marketers how to engage them with insight and relevance.
Just Global’s work on Palo Alto Networks’ “This Is Precision AI” receives dual B2B honors for outstanding media strategy and full-funnel demand results.
Website traffic may be dropping, but that’s not bad news. As AI engines and zero-click searches reshape how buyers find information, marketers must shift focus from clicks to visibility. This blog explains how to turn your website into an AI-ready “information engine” and how Just Global can help your brand stay discoverable in both human and AI-driven search.