We're all becoming more driven by the value of the brands we work with.

Listen as Group Managing Director, Martin Simcock, shares his insights on the market for The Business Marketing Club Podcast, a podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.

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Account-Based Marketing (ABM) isn’t new. But according to the 2025 State of ABM report, unpacked in the latest episode of ForgeX’s podcast, it’s still widely misunderstood. And that misunderstanding is quietly eroding performance.

Report cover banner 'Rewiring B2B: How Demand Gen and ABM are Converging' produced by Just Global and ForgeX

Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.

Market expansion isn’t about chasing volume—it’s about making smarter moves. This article explores how B2B brands can use market sizing and segmentation to prioritize high-opportunity regions, align global and regional teams, and scale with precision.

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