We're all becoming more driven by the value of the brands we work with.
Listen as Group Managing Director, Martin Simcock, shares his insights on the market for The Business Marketing Club Podcast, a podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.
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AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?
As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.