How the ‘she-cession’ has transformed advertising

According to the National Women's Law Center, the unemployment rate for mothers in the U.S. more than doubled in 2020 from the previous year.

Emily Brinkert, SVP, Head of People

Just Global’s SVP, Head of People, Emily Brinkert, recently participated in Ad Age’s must-read feature on the subject of supporting women in marketing, “How the ‘She-Cession’ Has Transformed Advertising.”

The industry-leading publication features a powerful round-up of women from the industry to discuss their struggles, strategies for getting by and insights on how the industry needs to change to better support women.

Continue reading to learn how Just Global supports gender balance at work:

IT TAKES A [VIRTUAL] VILLAGE

Given the reality of parental responsibilities disproportionately falling to moms or the self-identifying primary parent, I believe flex time was especially helpful. Our agency places a higher value on quality of work than on how, when or where it gets done.

A CRITICAL CULTURAL CHANGE

We must listen and fearlessly take on women’s challenges. In advertising specifically, we need to ensure we set reasonable expectations of work hours and build support systems that encourage guilt-free time off, creating a culture where folks are comfortable asking for support.

Are you looking to advance your career in advertising? Check out the available positions at Just Global!
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