Join Just Global at the world's biggest and most loved B2B marketing event of the year.
B2B Marketing Ignite UK has become an international phenomenon for B2B marketers across the globe.
B2B Marketing Ignite UK is the worlds biggest virtual B2B Marketing and networking experience. And 2021 will be even bigger with Just Global onboard, speaking about Execution and Campaigns as well as their ongoing success with Tata Consultancy Services.
As official sponsors of the “Execution and Campaigns” programming track, Just Global will be spearheading the line-up of esteemed speakers presenting the best campaigns across digital, data, events, creativity and communications.
Reserve your virtual seat to attend June 30 – July 1 and you’ll hear from Just Global experts, customers and partners across B2B advertising.
A Tale of the Unexpected - why breaking new ground for your brand will deliver breakthrough results.
Global CSI Tata Consultancy Services (TCS) began reaching out beyond its core IT audience to line of business leaders at precisely the time the pandemic and lockdown hit. To stand out against a sea of me-too campaigns and doom-laden messaging, TCS pivoted towards hope, and had the courage to take the brand in a completely unexpected direction – with remarkable results. Using powerful imagery that focused on the need to evolve in a time of rapid change, this award-winning program offered practical insights into how TCS was supporting it customers to not only survive the lockdown, but thrive in whatever followed it.
This presentation by Just Global’s Strategy Director, Marcus Hiles, Just Global’s Head of Content, Iain Halpin and Tata Consultancy Service’s Chief Marketing Officer for Europe & UK, Ashish Babu, will reinforce to B2B marketers why brand comes before demand in driving positive business outcomes.
This session will demonstrate how to:
Shape a powerful story than runs counter to existing narratives
Change perceptions and build brand equity by doing the unexpected
- Use breakthrough creativity to drive differentiation and strategic engagement