Today’s digital transformation on hyperdrive demands a new kind of integrated agency
Digital consumption is through the roof which has brought the age of digital media innovation. This is shifting the agency dynamic – media, creative and data teams need to come together and work as a truly integrated team.
In this piece, Brandon lays out five steps for starting your integration journey:
- Level the playing field
- Build an integrated framework
- Propose creative for each media channel
- Prepare to adapt in real time
- Respect the artform