Join JUST’s CEO, Brandon Friesen as he covers how big brands can use intent data to drive business growth and accelerating digital engagement using intent and behavioral signals.
As buyer behavior continues to change, B2B companies are significantly increasing their spend on digital demand gen efforts. However, the biggest challenge today is selecting the right accounts and engaging them consistently across channels.
Presented in partnership with Dun & Bradstreet during the Revenue Acceleration Summit
Join Brandon as he covers:
- Using intent data to identify what compaies from your target accounts are in-market and what use case they're interested in
- 3 examples of companies using data, insights and AI to identify and engage buyers with the right message at the right time.
- How to create a winning digital strategy to attract and engage in-market buyers across channels align and organize cross functional teams to set campaigns and programs for success.
- How to set the right metrics and measure for success across channels.
