Our latest thinking on AI, marketing strategy, and the evolving tools B2B brands need to win.
At Google Ads Demo Slam 2025, Google introduced a new generation of AI-driven advertising tools—AI Max, Ads in AI Mode, and AI Overviews—that redefine how marketers connect with intent. Just Global breaks down what these updates mean for B2B SaaS brands, showing how search is shifting from keywords to conversations and why human-guided AI strategy will define success in the AI-native era of marketing.
Fresh off Ad Age’s 2025 Media Buying Power List, EVP of Global Media Alison Watson shares what’s next for B2B marketers. From AI’s accelerating role to the urgent need for journey-aware planning, she makes the case for media strategies built to flex — with buyers, signals, and change itself.
Just Global has been shortlisted in four B2B categories at the 2025 Drum Awards, recognized for our insight-led, full-funnel work with Palo Alto Networks and OutSystems Cybersecurity. Winners will be announced during the festival this November.
At Forrester B2B Summit EMEA, one thing was clear: buying is now shaped by AI agents, peer influence, and cross-functional teams. To stay relevant, brands must shift from siloed execution to connected, AI-aware, network-driven strategies.
Mass-produced content is flooding syndication channels, but that doesn’t mean yours has to get lost in the scroll. This blog explores why creativity, craft, and personalization—not just volume—are the real levers for syndication success. If you’re ready to go from forgettable to unmissable, read on.
Just Dream is Just Global’s quarterly program that funds teammate dream experiences. From spiritual retreats and ocean cleanups to emotional reunions, this year-in-review blog captures the joy, connection, and creativity sparked when people are empowered to dream and supported to make it real.
Explore our new quarterly report from Just Global—The Index Brief—transforming JGPI performance data into actionable B2B marketing intelligence, enriched with expert analysis and global strategic insights.
Content syndication isn’t broken. But the way most marketers use it is. As AI reshapes buying behavior, it’s time to rethink lead quality, intent signals, and syndication’s role in your revenue engine. This blog previews key insights from our latest eBook, Content Syndication’s AI Frontier: The Good, the Bad and the Ugly, your guide to building smarter, more strategic programs that actually move pipeline.
Just Global celebrates six 2025 dotCOMM Awards wins for standout work with HashiCorp, OpenText, and our Reinventing B2B podcast—recognizing creativity, innovation, and results in B2B marketing.
One year after joining Trilliad, CEO Brandon Friesen reflects on what it means to build a unified, connected system for growth across marketing, sales, and customer success. Drawing on lessons from his family’s farming legacy, he shares how grit, strategy, and transformation are fueling the next season of B2B.
Account-Based Marketing (ABM) isn’t new. But according to the 2025 State of ABM report, unpacked in the latest episode of ForgeX’s podcast, it’s still widely misunderstood. And that misunderstanding is quietly eroding performance.
Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.