
The 7th Annual Dick Reed Awards Are Coming. Here’s the Legacy Behind Them.
Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.
April 24, 2026:
Just Global has been shortlisted in two categories at this year’s Campaign Agency of the Year Global Awards:
This recognition reflects a year of strong momentum for the agency and the importance of connected, accountable, and integrated media in B2B marketing.

As AI reshaped discovery, buyer journeys became more fragmented, and enterprise brands demanded greater accountability from marketing investment, Just Global continued to grow its global footprint and deepen partnerships with many of the world’s leading technology brands. In 2025, the agency also secured new global clients including Boeing, Lenovo, and Red Hat.
That momentum was built on a connected model that brings strategy, media, creative, ABM, and analytics together around one goal: measurable business growth.
Over the past year, Just Global also invested in the tools and thinking clients need to navigate change, including the launch of the e-Book, Content Syndication’s Next Frontier, the quarterly Just Global Performance Index Report, and thought leadership focused on zero-click discovery and AI-driven answer engines.
The agency’s work also earned broader industry recognition, including ANA B2 Large Agency of the Year and honors from the B2B Marketing Awards and The Drum Awards.
Being shortlisted in both categories is an important recognition of the role integrated media now plays in modern B2B growth.
Stay tuned as winners will be announced on 18 June 2026 at Carlton Tower Jumeirah.
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Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.

AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?

As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.