Just Global is honored to be recognized by MediaPost’s Creative Media Awards as the Winner of the category of Business Media for our work with New Relic.
The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express our belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign.
For New Relic’s software launch and transformation to a unified platform, our campaign focused on user experience and developers, the key target audience, fostering brand awareness through video storytelling and a home and landing page showcasing the product.
Using intent targeting and real-time analysis of performance metrics to drive lead generation, the campaign drove a 440% higher conversion rate (programmatic) and +42% daily site traffic, with a -43% cost per signup and relative brand lift of +8.3%.
Learn more about our winning entry on MediaPost.
