June 30, 2026:

2025 was not an easy year to grow. The broader B2B market contracted. AI reshaped how buyers discover, evaluate, and decide. Enterprise organizations raised the bar on accountability, demanding clearer lines between marketing investment and business outcomes.

Just Global | Trilliad grew anyway.

The agency expanded its enterprise footprint, securing new global clients including Boeing, Lenovo, and Red Hat, while deepening partnerships with many of the world’s leading technology brands. That growth was built on a connected model that integrates strategy, media, creative, ABM, and analytics — not as separate services, but as a single system oriented around measurable business outcomes.

The year also saw an investment in tools and thinking that helped clients stay ahead of structural change. That included the launch of the Just Global Performance Index (JGPI), a quarterly intelligence series tracking B2B media performance benchmarks, and thought leadership tackling some of the harder questions in modern B2B marketing — zero-click discovery, AI-driven answer engines, and what accountability actually looks like when attribution gets harder.

The agency’s work earned recognition from multiple industry bodies in 2025, including ANA B2 Large Agency of the Year, and honours from the B2B Marketing Awards and The Drum Awards.

The Independent Media Agency of the Year category is specifically about what independent agencies can do that others cannot: move faster, integrate more tightly, stay closer to the problem, and stay commercially honest with clients.

Bronze at Campaign’s Global Agency of the Year Awards is confirmation that the model works, and that integrated, accountable media has a distinct and defensible role in modern B2B growth.

Thank you to our clients for trusting us with work that matters, and to the Just Global | Trilliad team for building the proof points that made this possible.