Bringing AI to Data, Anywhere: Just Global | Trilliad and Cloudera Win Silver at The Drum Awards Marketing Americas 2026

June 9th, 2026:

Just Global | Trilliad and Cloudera take Silver in the B2B category for a campaign that repositioned a data leader at the center of the enterprise AI conversation.

We’re proud to share that our work with Cloudera — Bringing AI to Data, Anywhere — has been recognized with Silver at The Drum Awards Marketing Americas 2026 in the B2B category.

The win is a recognition of something we believe matters: that the best B2B campaigns don’t just perform, they change how a company is seen.

The Problem Worth Solving

Cloudera entered 2025 with a real perception gap. Its platform was doing something genuinely important — making enterprise AI viable by solving the data fragmentation problem most organizations quietly struggle with. But in the market, Cloudera was still being read through the lens of big data’s previous era, at exactly the moment enterprise attention and investment had pivoted hard toward AI.

The challenge wasn’t to invent a new story. It was to surface the right one.

The Strategic Shift

Instead of competing on AI platform features in an already crowded space, the campaign reframed the problem itself. If AI can’t access all of an organization’s data, it cannot deliver meaningful outcomes. That’s not a feature claim. It’s a structural truth that almost every enterprise is currently dealing with.

Bringing AI to Data, Anywhere gave Cloudera a platform to own that idea: a clear, scalable line that connected its heritage in data infrastructure to its role in enabling AI that actually works across the enterprise. The message was designed to resonate at both ends of a complex buying group — C-suite leaders under pressure to show AI ROI, and technical teams accountable for making deployment work in practice.

From there, the campaign executed across brand and demand channels globally, connecting integrated media to commercial outcomes rather than treating awareness and conversion as separate programs.

The Results

The impact was measurable and meaningful:

  • 409M+ impressions delivered across global markets
  • Reached the vast majority of Forbes 2000 target accounts
  • 75% increase in form fills
  • Brand exposure improved conversion rates by up to 2.6x
  • Brand-influenced pipeline trended toward higher-value deals

The result wasn’t just performance metrics. It was a visible shift in how Cloudera shows up in the market — positioned not as a legacy platform adapting to AI, but as the infrastructure layer enterprise AI actually depends on.

Why This Win Matters

The Drum Awards Marketing Americas is one of the most competitive B2B marketing stages in the industry. Silver in the B2B category reflects work that moved a business, not just a media plan that delivered impressions.

For us, this win reinforces how we think about the connection between strategy, message, and media. Getting the strategic frame right at the start, redefining the category problem rather than optimizing around it, is what made the downstream performance possible.

We’re proud of this work and grateful to the team at Cloudera for the partnership and the ambition that made it happen.

Explore more of our award-winning work or get in touch to learn how we approach brand-to-demand for enterprise B2B.

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