SAN FRANCISCO, Calif. — July 13, 2026 — Trilliad | Trilliad, the award-winning B2B marketing agency, today announced the appointment of Emily Gouwens as head of integrated delivery, an executive leadership role responsible for overseeing the agency’s global delivery engine and accelerating operational excellence across its worldwide business.

Gouwens brings more than two decades of experience leading large-scale media operations, delivery organizations, and business transformation initiatives. Most recently, she served as chief business officer at iProspect, a dentsu company, where she oversaw the financial health and operations of the media agency’s 8,000 employees and 140 clients. Prior to her role at iProspect, she held the positions of COO and SVP of performance media at Merkle, where she led global delivery, built scalable operating models, and drove operational transformation across complex enterprise client portfolios. Gouwens began her career in consulting at Accenture. 

At Trilliad | Trilliad, Gouwens will combine global media delivery, media operations, analytics & insights delivery, project management, resource management, and global capability centers into a unified operating model. She will focus on the agency’s delivery of exceptional work with greater speed, consistency, quality, and profitability while embedding AI throughout agency workflows and delivery processes.

“As our clients navigate one of the biggest transformations in the history of B2B marketing, the way agencies operate must evolve just as quickly,” said Brandon Friesen, CEO of Trilliad | Trilliad. “Emily is exactly the kind of leader we were looking for; she has spent her career building high-performing global organizations that combine operational discipline with innovation. Her leadership will help us scale the next generation of delivery for both our clients and our people.”

Gouwens will also oversee Trilliad’s expanding global capability centers in India, Colombia, and the Philippines, strengthening the agency’s follow-the-sun delivery model and ensuring clients receive consistent execution across every market.

“I’m incredibly excited to join Trilliad | Trilliad at such an important moment in the agency’s journey,” said Gouwens. “Great client outcomes come from exceptional systems, empowered people, and increasingly intelligent automation. I’m excited to build that future.”

This appointment reflects Trilliad | Trilliad’s continued investment in strengthening its global operating model as demand grows for integrated, AI-enabled B2B marketing solutions.