Category: Blog

We know a lot about marketing. Here’s your chance to see how our brains work.

Blog

Just Global Wins Big at the 2025 MarCom Awards

Just Global has been honored with seven wins at the 2025 MarCom Awards, recognizing creative and strategic excellence across content, digital, podcast, and brand campaigns. From our award-winning work with OpenText, Notified, and TCS to our own Reinventing B2B brand, these accolades reflect the power of integrated marketing to drive real business impact—and what’s possible when creativity and performance go hand in hand.

Blog

Google Ads Demo Slam 2025: From Keywords to Conversations

At Google Ads Demo Slam 2025, Google introduced a new generation of AI-driven advertising tools—AI Max, Ads in AI Mode, and AI Overviews—that redefine how marketers connect with intent. Just Global breaks down what these updates mean for B2B SaaS brands, showing how search is shifting from keywords to conversations and why human-guided AI strategy will define success in the AI-native era of marketing.

Blog

The Future is Flexible: Rethink Your Media Strategy for 2026 and Beyond

Fresh off Ad Age’s 2025 Media Buying Power List, EVP of Global Media Alison Watson shares what’s next for B2B marketers. From AI’s accelerating role to the urgent need for journey-aware planning, she makes the case for media strategies built to flex — with buyers, signals, and change itself.

Blog

Just Global Shortlisted in Four B2B Drum Award Categories

Just Global has been shortlisted in four B2B categories at the 2025 Drum Awards, recognized for our insight-led, full-funnel work with Palo Alto Networks and OutSystems Cybersecurity. Winners will be announced during the festival this November.

Blog

From forgettable to unmissable: making syndicated content work.

Mass-produced content is flooding syndication channels, but that doesn’t mean yours has to get lost in the scroll. This blog explores why creativity, craft, and personalization—not just volume—are the real levers for syndication success. If you’re ready to go from forgettable to unmissable, read on.

Blog

Just Dream: One Year of Turning Teammate Dreams Into Reality

Just Dream is Just Global’s quarterly program that funds teammate dream experiences. From spiritual retreats and ocean cleanups to emotional reunions, this year-in-review blog captures the joy, connection, and creativity sparked when people are empowered to dream and supported to make it real.

Blog

Inside our new quarterly report: The Index Brief

Explore our new quarterly report from Just Global—The Index Brief—transforming JGPI performance data into actionable B2B marketing intelligence, enriched with expert analysis and global strategic insights.