Just Global Extends its Global Reach

Just Global, the B2B global marketing agency of the year, continues its global expansion by acquiring Japanese B2B lead generation company, Plaxton, as well as consolidating its presence in the Philippines and Colombia.

Just Global has established itself as the most influential full-service B2B marketing agency, with operations in AMER, EMEA, and APAC. It has produced successful campaigns and activity for some of the world’s most instantly-recognizable B2B brands in over 60 countries across the globe. As part of its continued growth, Just Global is excited to announce its expansion into the Japanese market through the acquisition of top-tier B2B lead generation company, Plaxton Inc. 

Japan is the world’s third largest economy, making it an attractive place for global B2B brands to expand their business opportunities. However, many western companies have found it difficult to succeed due to very specific challenges. Plaxton Inc has been helping tech companies enter the Japanese market for over 10 years, uncovering these challenges organizations face, and enabling them to succeed in this lucrative environment. 

By acquiring Plaxton, and its deep knowledge and access to the Japanese market, Just Global Inc has further cemented its position as the only independent, B2B full-service, world-wide marketing agency able to offer clients unparalleled access to the most lucrative markets in the world.

To support this acquisition, and to accelerate the globalization of B2B enterprise companies, Just Global is also pleased to announce a new global partner – Symphony Marketing. With Symphony Marketing’s highly respected capabilities in database management and demand center development, together the brands will now offer comprehensive support for all stages of the marketing process, from research and planning to activation.

While we’ve long been running activity in Japan for our customers, I’m thrilled to now offer direct, in-country support and capabilities.
Brandon Friesen

To further Just Global’s credentials as a truly global B2B agency, able to offer clients 24/7 round the clock operations, it is also expanding its global presence into the Philippines and Colombia. Designed to complement existing, key strategic hubs, Just Global is now in a position to bring expertise to even more markets and territories.

“While we’ve long been running activity in Japan for our customers, I’m thrilled to now offer direct, in-country support and capabilities. Japan is a critical market for B2B brands, and unique in the APAC market,” commented Brandon Friesen, Just Global CEO.

Brandon continued, “It is an honor to acquire Plaxton, led by Owen Narita, and partner with Ichiro Niwayama and the Symphony team. Together, we will help accelerate growth for our loyal customers in Japan and beyond.”

Owen Narita, Plaxton Inc CEO, added, “It is an exciting new chapter for our business – we look forward to providing our clients in Japan with local resource capable of truly integrated marketing solutions to complement their global ambitions.”

Ichiro Niwayama, Symphony Marketing CEO, commented, “We are delighted to work with Just Global, which has a proven track record in helping B2B companies go global, to help Japanese companies strengthen their competitiveness in the world, and make a leap forward.”

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