Introducing our new podcast series, where in-house and industry experts debate important topics from whole new perspectives. All to revolutionize how you do business.
Being able to stand out from the crowd has never been so important. With marketing departments having to do more with less, everyone needs to think smarter in order to keep delivering success.
That, of course, is easier said than done.
The new Just Global podcast series promises to deliver a deep dive into new approaches to B2B marketing – with each episode providing insights, actionable takeaways, and fresh perspectives on the challenges marketers are facing on a regular basis.
Our in-house experts will be joined by guest speakers from the industry who know their subject matter inside and out, and are themselves challenging the norms of B2B marketing. Some you may not have heard of, but what they say is worth listening to.
Our aim is to equip marketers with the tools they need to meet targets, gain a lead over the competition, and deliver success.
It’s time to do things differently.
Now Available: Episode One - The Devil is in the Data
The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets out to achieve, underpinning impact, performance, and revenue.
But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy?
Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.
The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies.
You can download the Just Global x Bombora market analysis report that accompanies this episode using the form below.
Don’t miss out on a future episode – subscribe now to Reinventing B2B wherever you normally get your podcasts.
Future episodes will cover:
- Left brain and right brain – how can we better harness creativity to stand out in B2B marketing?
- A love affair with integrated marketing – the evolution of this space in recent years, along with new ways to take advantage of it.
- Marketing performance – it’s a minefield out there. We’ll help navigate the new era of B2B analytics.
New episodes will be added to our podcast hub, check it out.
Just Global Chief People Officer, DDS, featured in B2B Marketing’s Podcast “Belonging in the workplace”
Just Global’s very own DDS sits down with B2B Marketing during their latest podcast episode to discuss belonging in the workplace.