Author: Sophie Gibson

Better understand Google’s Search Generative Experience (SGE) and how you could capitalize on this latest AI technology.

Analytics can play a crucial role in building better relationships between CEOs and CMOs by defining how to measure brand to demand.

It’s an upward trend in B2B marketing. Hear more about intent data and how to use it from our expert team.

Two reports, which Just Global partnered on with B2B Marketing and Bombora, bookend 2023, and reveal a host of fascinating market trends. We explore how these results can help marketers make better-informed decisions, as well as highlighting the challenges they might face over the coming months.

Almost three-quarters of all B2B ads are unlikely to drive any sales impact, as they fail to register with their intended audience. This gives those marketers prepared to ignite their creative B2B spark the competitive edge. But is the risk too high?