Author: Sophie Gibson

We know a lot about marketing. Here’s your chance to see how our brains work.

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Moving the Dial – Trends for 2024

Two reports, which Just Global partnered on with B2B Marketing and Bombora, bookend 2023, and reveal a host of fascinating market trends. We explore how these results can help marketers make better-informed decisions, as well as highlighting the challenges they might face over the coming months.


Tips for taking risks with your creative

Almost three-quarters of all B2B ads are unlikely to drive any sales impact, as they fail to register with their intended audience. This gives those marketers prepared to ignite their creative B2B spark the competitive edge. But is the risk too high?