We know a lot about marketing. Here’s your chance to see how our brains work.
Keyword control is over. Google Marketing Live 2026 confirmed AI Max is mandatory, DSAs are gone by September, and AI Mode now has a billion monthly users. The new battleground isn’t keywords — it’s the quality of your inputs. Here’s what B2B marketers need to know.
AI is changing how B2B buyers discover and evaluate solutions. Much of the research now happens before a website visit, which reduces clicks and makes traditional intent signals harder to track.
In this episode, Just Global’s media leaders explain how B2B marketers should adapt—by focusing on buying groups, interpreting multiple signals, and creating content that works for both human audiences and AI systems.
CIOs in 2026 are navigating tighter budgets, AI-driven change, shifting roles, and rising security pressures. This blog breaks down the real priorities influencing IT leaders—from productivity and revenue expectations to collaboration trends and cultural transformation—and shows marketers how to engage them with insight and relevance.
Just Global’s work on Palo Alto Networks’ “This Is Precision AI” receives dual B2B honors for outstanding media strategy and full-funnel demand results.
Website traffic may be dropping, but that’s not bad news. As AI engines and zero-click searches reshape how buyers find information, marketers must shift focus from clicks to visibility. This blog explains how to turn your website into an AI-ready “information engine” and how Just Global can help your brand stay discoverable in both human and AI-driven search.
See the 10 stats shaping 2025 B2B growth. Learn how CMOs and CROs can drive revenue through integrated leadership, data, and shared goals.
At Google Ads Demo Slam 2025, Google introduced a new generation of AI-driven advertising tools—AI Max, Ads in AI Mode, and AI Overviews—that redefine how marketers connect with intent. Just Global breaks down what these updates mean for B2B SaaS brands, showing how search is shifting from keywords to conversations and why human-guided AI strategy will define success in the AI-native era of marketing.
Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.
Market expansion isn’t about chasing volume—it’s about making smarter moves. This article explores how B2B brands can use market sizing and segmentation to prioritize high-opportunity regions, align global and regional teams, and scale with precision.
Delve into our comprehensive analysis of the latest Forbes controversy and its implications for B2B marketers and MFA tactics.