Author: Jasmine Kwan

Website traffic may be dropping, but that’s not bad news. As AI engines and zero-click searches reshape how buyers find information, marketers must shift focus from clicks to visibility. This blog explains how to turn your website into an AI-ready “information engine” and how Just Global can help your brand stay discoverable in both human and AI-driven search.

See the 10 stats shaping 2025 B2B growth. Learn how CMOs and CROs can drive revenue through integrated leadership, data, and shared goals.

At Google Ads Demo Slam 2025, Google introduced a new generation of AI-driven advertising tools—AI Max, Ads in AI Mode, and AI Overviews—that redefine how marketers connect with intent. Just Global breaks down what these updates mean for B2B SaaS brands, showing how search is shifting from keywords to conversations and why human-guided AI strategy will define success in the AI-native era of marketing.

Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.

Market expansion isn’t about chasing volume—it’s about making smarter moves. This article explores how B2B brands can use market sizing and segmentation to prioritize high-opportunity regions, align global and regional teams, and scale with precision.