Regardless of your role in the marketing industry, the term Account Based Marketing has become one of the most commonly-used terms that is tossed around.
Account Based Marketing dominates the conversation in B2B Marketing. Media vendors speak about it, marketing bloggers write about it, and no media-agency pitch presentation in
This week, Just Media CEO Dick Reed was quoted in the Chief Marketer. “When our clients aim to target multiple key accounts, data can help inform