This week, Just Media CEO Dick Reed was quoted in the Chief Marketer.
“When our clients aim to target multiple key accounts, data can help inform their investment decisions. It can also help them prioritize which accounts are most likely to engage at any given moment. That knowledge is proving to be extremely powerful and it’s helping us be more efficient with spend while delivering better results.”
Read on to learn more about the agency’s experience as an early adopter of Account Based Marketing strategy and execution.