Why You Need to Pay Attention To Account Based Marketing

Regardless of your role in the marketing industry, the term Account Based Marketing has become one of the most commonly-used terms that is tossed around. But what exactly does it mean, and why should every campaign leverage ABM data? The killer benefits of account-based marketing can be boiled down to three main points: personalization, overall revenue increases, and reaching the right audience at the right time.


What sets Just Media’s ABM strategy apart most is that we focus on leveraging both fit and intent data to identify in-market accounts, align our efforts with the client’s sales teams, deliver a connected experience aimed at helping companies self-nurture through the buying process, while aligning media and content, and most importantly – we are measuring results at an account level versus trying to track individual users.

Interested in learning how ABM can benefit your business? Please reach out to AshleyCohen@justmedia.com.


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