Q1: How did the Cookieless future discussion start as a main initiative for Just Global?
Running media without cookies isn’t anything new to us or the industry, as there’s always been a significant portion of the population that’s unreachable through 3rd party cookies, whether because of the browser they’re using or their cookie clearing habits. In fact, many of the audiences we routinely reach are part of the groups that are proactive in taking the steps to exclude themselves from cookie pools already. That being said, the announcement by Google of their removal of 3rd party cookies from the Chrome browser certainly brought about a larger discussion within Just Global on how we can best arm our clients with solutions that will allow them to excel in the cookieless future.
– Kathryn Nassar, Just Global
Just Global’s elite partnership with Google provides access to tools and resources that help businesses thrive in a global economy.
Welcome to Just Global’s new content series: Global Views. The focus of each edition of Global Views will be centered around one topic that the
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