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Native Advertising – What’s the Buzz About?
Native advertising has been the latest buzz lately in the world of advertising. It has been around for years, but now more and more brands
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The Growing Mobile Audience Provides Incremental Engagement and Revenue Opportunities for Advertising
Initially I wanted to discuss some of the limitations with measuring mobile ad performance, but while digging into the subject, I uncovered some very interesting
Just Media Hires Patrick Fenton as new Director of Media Operations
Amid tremendous growth for the independent media agency, Just Media continues to build world-class team capable of outpacing larger networked agencies in specialty arenas. Emeryville,
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Radio Advertising Still Relevant in Today’s Age of Digital – Part 2
More than 90 years after its introduction as a commercial medium, radio is still known for its broad reach. To this day, approximately 92% of
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Dream a Little Dream: Contextual Targeting on TV?
Priorities are always changing and the media landscape is ever-evolving. I am an ardent believer that it is extremely valuable to watch and learn from
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The Evolution of Facebook Advertising
At the on-set of Facebook, Mark Zuckerberg and his team constantly questioned the place of advertisements on Facebook. With Facebook just beginning to gain momentum
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B2B Adtech: Data Players Panel Discussion
Last week, Just Media CEO Dick Reed moderated a Panel Discussion with leading B2B Adtech players. These data players included Retargeter, Adroll, and Demandbase. They faced
Dick Reed
Why UBM would be right to shut InformationWeek
Today saw published rumors on Folio.com suggesting UBM is going to shut down the print editions of InformationWeek and CRN. If true, then this is
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The Print Media Zombie Apocalypse
In 2007, Microsoft CEO Steve Ballmer famously declared: “Print is dead.” Perhaps he really meant “Undead”, because I sure do see a lot of print
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Producing Innovative Advertising Through Guerilla Marketing
The world is becoming almost completely digital: newspapers are on a downward trend in virtually every country, TV shows and movies are being streamed on
Just Blog
3 Quick Tips for Google Adwords Success
When promoting your business online, a crucial factor in your success is simply being discovered. A common way that many people discover businesses and services
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Radio Advertising Still Relevant in Today’s Age of Digital
In today’s Age of Digital Advertising, radio ads are still thriving and a great medium to reach target audiences. A very important market for radio