Just Media Hires Patrick Fenton as new Director of Media Operations

Amid tremendous growth for the independent media agency, Just Media continues to build world-class team capable of outpacing larger networked agencies in specialty arenas.

Emeryville, CA – Just Media today announced the addition of Patrick Fenton as Director of Media Operations. Mr. Fenton is tasked with further evolving Just Media’s operations between the growing analytics, media and partnership development teams to ensure the best possible execution for clients. In the past 6 months, Just Media has landed 14 new accounts.

“We’re redefining the independent media agency model through recent expansion of capabilities and services, including offerings such as analytics-as-a-service, holistic media attribution modeling and expert use of programmatic media buying platforms,” said Brandon Friesen, President, Just Media. “Patrick brings an in-depth knowledge of media operations, both from independent and big agency conglomerates, to the table to help us address this evolution. In addition, he has a brilliant media mind and understands the much-needed connection between media execution and analytics delivery to drive bottom-line results for our clients.”

An experience agency professional, prior to joining Just Media, Mr. Fenton held positions with ZenithOptimedia, Universal McCann, Tribal Fusion, DWA and Duncan/Channon. His expertise spans across work with B2B clients, such as HP & Microsoft, to consumer brands such as Webroot and Kingston.

“At a time when Just Media is gaining tremendous traction in the market, I am excited to leverage my extensive background in media to help further service the needs of our growing client base,” said Mr. Fenton. “I was attracted to Just Media due to their cutting-edge media and analytics capabilities and philosophies. I plan to help take our cutting-edge approach to holistic media planning, analytics and agile optimization to further drive the ROI goals of clients.”

Just Media’s approach to combining the latest media technology platforms and tools with deep human market expertise is paying off. With over 14 new clients in the past 6 months, Just Media is now working, in one capacity or another, with 6 of the world’s top 12 largest technology companies and a number of companies on Deloitte’s 2012 “The Technology Fast” list.

“The media industry is in a monumental state of change and, as an agency, we are pushing the boundaries way beyond traditional media buying and planning,” said Dick Reed, CEO, Just Media. “Marketers are realizing that the broad media agency conglomerates lack the expertise and insights needed to successfully deliver significant returns on their media investments. With new hires, such as Mr. Fenton, we are helping to ensure we continue to drive the evolution needed by both the world’s most sophisticated marketers and those striving to reach higher levels.”

About Just Media:
Just Media is a media-only agency focused on working within specialty markets, such as the technology, electronics, financial services and life sciences industries. Just Media’s expertise is in delivering world-class media services that drive results for marketers based on a proven, holistic analytics methodology. Additional information can be found at www.justmedia.com.

Laia Wong
Marketing Manager
Just Media, Inc.

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