Event Announcements 2023 Award Winners The Game Changing Solution (specific solution/product) As marketing technology continually evolves, these companies have disrupted the market with their innovative products and services. This award honors the solutions that have been made in the past year. Data Solution Foundry, “Intent Data” ABM Bombora, “Insights Tool” Media Google, “Performance Max” Analytics BlueOcean MarTech PathFactory Most Collaborative
In order to ensure our teams are as healthy and productive as possible, on top of our flex-time policy and remote workplace offering, we are piloting 2×4 Fridays: a 4-day workweek every other week through the end of the calendar year.
In Memoriam: An Ode to SkyMall I may be alone on this one, but I actually have fond memories of
What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or
Being a foreigner, it’s taken me a few years to start to embrace the whole event that is SuperBowl Sunday.
While many of us are currently trying to power through final deadlines, this is an important time to look ahead
It is no secret that a content program is no longer a “nice to have”, but a “need to have”
‘Tis the season. Holiday sweaters, festive lights and the like will find themselves bedazzling the corners of our cities and
Just Media Analytic’s Manager Sebastien Damas was interviewed this week by ProgrammaticAdvertising.Org on his thoughts on Programmatic: “Sebastian Damas is a
Podcasts began as an outgrowth of the Apple iPod in 2004, as a tool to bring original programming to the once popular MP3 device. Despite early enthusiasm, podcasts faded in popularity because it was cumbersome to access the shows. The rise in smartphones and Bluetooth-enabled cars have made it easy for listeners to access shows and greatly expanded the audience.
I was just sent this re/code article from a client on the Facebook relaunch of the Atlas ad serving platform. Naturally I became more curious and wanted to find out what this really means. After doing some more digging on the subject, they seem to have gotten a bit ahead of themselves…
This week Just Media CEO Dick Reed presented a webinar entitled: The B2B CMO Guide – What Ad Technology Performs:
Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.
Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
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