It’s always tough to make a mark when you first submit in a new category, but the Just Media team was proud to be recognized as a finalist in the recently announced Content Marketing Awards 2015 in the category of Best Paid Advertising / Content Marketing Integration.
The project submitted was the cobranded Intel / Amazon Web Services (AWS) content marketing program called Cloud Insights (www.cloudinsights.com). The Just Media team developed a communications strategy that successfully used a paid, content-based digital media strategy to distribute content from the central hub to a highly engaged audience of IT and business decision makers. In every phase of the campaign, hyper-optimizations across channels allowed the team to surpass all reach, engagement and conversion goals.
Using a combination of native ad platforms, programmatic media, content-based display units, paid search and various forms of targeting / retargeting, the team distributed snackable content, such as technology articles, blogs and case studies taken from a range of fascinating Intel / AWS deployments from organizations including NASA, Unilver and Aerospace Corporation. Once initial content engagement was made with the target audience, users were then prompted to take deeper actions, thus aligning both brand and demand goals.
Key collaborators included Portland-based creative shop Quango, Inc., who led design efforts, RebelMouse, whose platform hosted the hub, and IDG Marketing Services for content creation.
To deliver on such a comprehensive mix of media tactics for the project, Just Media leveraged an in-house team of media experts including the content, search, social, programmatic and digital specialists. It was this degree of integration across multiple paid digital channels that really caught the eye of the judges, since it demonstrated Just’s ability to be channel agnostic given it has experts across all digital media fields.
“Just Media’s goal is to never let our clients use of digital channels be compromised by our own limitations as an organization. Content marketing in its latest form is newer to the market, but Just Media is an early adopter with tests in the market for years, leveraging the earliest of the latest wave of native offerings,” said CEO Dick Reed. “We have heavily invested in staff and technologies that now enable us to deliver the complex omni-channel strategies our clients demand.”
In the last 18 months Just’s client roster has more than doubled, as has its number of employees, and nowhere has that growth been more evident than in content creation, curation and marketing.
Congratulations to all CMA participants, finalists and winners!
Brandon Friesen
Just Media, Inc.
